
51 - 200 employees
💼 Consulting
📣 Marketing
🚘 Automotive
Consulting • Marketing • Automotive
Fullpath is a customer data platform (CDP) specifically designed for automotive dealerships. It unifies and activates first-party data to enhance marketing and sales efforts through AI-driven insights and automation. The platform enables dealers to create personalized marketing campaigns, optimize customer engagement, and improve sales performance by providing a comprehensive view of shopper journeys.
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51 - 200 employees
💼 Consulting
📣 Marketing
🚘 Automotive
Consulting • Marketing • Automotive
Fullpath is a customer data platform (CDP) specifically designed for automotive dealerships. It unifies and activates first-party data to enhance marketing and sales efforts through AI-driven insights and automation. The platform enables dealers to create personalized marketing campaigns, optimize customer engagement, and improve sales performance by providing a comprehensive view of shopper journeys.
• Build the front-line relationship for dealership customers and liaise with external and internal stakeholders • Execute a framework to proactively communicate ROI, identify risks, and minimize churn • Analyze customer performance using data and work with customers to optimize success • Influence customer lifetime value through product adoption, satisfaction, and customer health • Collaborate with cross-functional teams to develop customer-focused plans and optimize revenue opportunities • Understand customers’ business models and industries to position adaptive insights supporting business goals • Report to the Director of Enterprise Accounts
• Experience working with enterprise-level automotive customers, such as large dealer groups or OEMs • Experience in digital advertising with Google AdWords and Facebook Advertising • Current certifications in Google Ads (Display), Google Ads (Search), Google Analytics (GA4), and PMAX, or ability to obtain them within the first 30 days of employment • High competency working with data to drive business focus and decision-making • Ability to build and implement follow-up processes • Experience working with CRM systems • Independent problem-solving skills and adaptability to change • Excellent verbal and written communication skills • Strong work ethic and high energy levels • Legal authorization to work in the United States without employer sponsorship now or in the future • Ability to sit for extended periods and perform extensive computer work • Ability to perform duties from a home office using necessary technology and maintaining productivity • Regular, reliable attendance and punctuality
• Competitive compensation • Comprehensive benefits • Flexible, family-friendly environment supporting work-life balance • Cutting-edge AI technology • Opportunities for learning, growth, and ownership • Feedback, initiative, and mutual success culture • Medical • Dental • Vision • Disability • Life/AD&D • EAP • 15 vacation days per year to start • 80 hours of sick leave • 12 paid holidays • Paid parental leave • 401k with company match
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