Marketing Operations Manager

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $135k - $165k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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👻 Ghost score 0%

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G2

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

G2 is a business software review platform that provides insights to potential buyers through over 2. 5 million real user reviews. The platform covers a wide range of software categories including project management, video conferencing, e-commerce platforms, CRM, AI chatbots, and many more. G2 empowers businesses to discover and compare software options to make informed purchasing decisions. It serves as a resource for marketers, sales professionals, IT and finance departments to optimize their software investments. Additionally, G2 offers solutions for software vendors to enhance their profiles and reach more buyers.

📋 Description

• Own and scale the systems behind G2’s marketing-to-sales pipeline • Own lead lifecycle architecture, MQA routing and disposition, contact and account enrichment, and scoring and prioritization frameworks • Own and optimize lead, contact, and account lifecycle processes across Salesforce, including MQL/SAL/SQL disposition logic and auto-recycle timing • Support GTM scalability through automation, governance, and process standardization • Maintain and optimize lead-to-account matching, deduplication, and enrichment workflows • Support account segmentation and routing strategy using 6sense, Factors.ai, or other intent signals • Lead Clay initiatives across the marketing organization, including workbook structure, credit budget tracking, intake, and use-case prioritization • Manage contact and company enrichment workflows across Clay and ZoomInfo, including provider waterfall configuration and accuracy validation • Own administration of Qualified and serve as a primary power user for Groove or Salesloft • Manage chat routing, meeting booking workflows, SDR handoffs, notifications, and alerts • Optimize buyer engagement experiences across web and inbound channels • Manage lead and account scoring models aligned to buying intent, engagement signals, and funnel stage • Partner with Marketing and Sales leadership to refine MQA/MQL criteria and conversion strategies • Analyze funnel performance and improve lead quality and sales acceptance rates • Identify and implement AI-enabled workflows that reduce manual work and improve data quality • Evaluate AI tools and recommend where automation should replace manual processes • Connect Marketing, Sales, and Business Systems as the operational owner of clean lead flow, accurate data, speed to lead, and GTM infrastructure

🎯 Requirements

• 5+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization • Deep hands-on expertise with Salesforce and Marketo • Experience building and managing lead routing frameworks, scoring models, and enrichment workflows using RingLead, Clay, or similar platforms • Experience migrating or replatforming marketing systems, including CRM, MAP, or lead routing tools • Strong understanding of lead lifecycle management, funnel operations, and GTM processes • Contract ownership for marketing tools and budget tracking • Experience partnering with Marketing, Sales, SDRs, Data Science or Engineering, and external vendors • Demonstrated experience using AI tools to build, QA, or optimize marketing or data workflows • Analytical mindset with strong troubleshooting and process optimization capabilities • Excellent communication and stakeholder management skills • Ability to balance strategic initiatives with hands-on operational execution • Experience with 6sense or another intent data platform • Experience with Qualified • Experience managing a martech vendor budget or credit-based tool such as Clay or ZoomInfo • Must be authorized to work in the United States without restriction • Must not require sponsorship to work within the United States

🏖️ Benefits

• Flexible work • Ample parental leave • Unlimited PTO • Equitable and inclusive workplace • Professional growth support through a company-wide career framework • Option to opt out of AI assistance in application review without disadvantage • Global, diverse team environment • Employee-led ERGs • Philanthropic G2 Gives program