Marketing Operations Specialist, Patient Engagement

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $35 / hour

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 11%

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CareTalk Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

🏥 Healthcare

🤝 B2B

Healthcare • B2B

CareTalk Health is a Clinical Process Outsourcing (CPO) company and virtual national medical practice that delivers virtual health solutions to healthcare organizations across the United States. It provides telehealth-focused clinical services and administrative processes that can be Medicare-billed when applicable, supporting Medicare and Medicaid populations. CareTalk operates as a virtual provider partner, enabling remote care delivery and revenue-cycle–eligible services for other healthcare entities.

📋 Description

• Build and maintain pre-appointment SMS and email campaigns, including audience logic, timing, sequencing, and content assembly • Configure test and control group assignment according to approved experimental designs, including audience splits, randomization, and holdout groups • Maintain suppression and exclusion rules to protect test populations and validity • Perform quality assurance before every launch, including seed testing, rendering checks, link validation, personalization verification, and message formatting • Monitor and manage SMS and email deliverability, including carrier registration, domain authentication, sender reputation, bounce rates, and complaint rates • Track and report delivery performance, distinguishing messages sent from successfully delivered messages • Maintain the campaign calendar to prevent conflicts between concurrent tests and routine patient communications • Maintain data flow between scheduling systems, messaging platform, and reporting for delivery and response analysis • Process opt-outs and consent changes accurately within required timeframes • Ensure outbound patient communications comply with applicable regulations and organizational policy • Document campaign configurations, testing procedures, and operational processes • Partner with the Marketing Science Lead and Patient Engagement Analyst on test design and results reporting

🎯 Requirements

• Bachelor’s degree or equivalent practical experience • 3+ years of experience in marketing operations, campaign operations, or lifecycle marketing • Hands-on experience administering an email service provider or multichannel messaging platform, such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or Klaviyo • Demonstrated experience configuring A/B tests, audience segmentation, and holdout groups • Working knowledge of email and SMS deliverability, including SPF, DKIM, DMARC, sender reputation, and carrier registration requirements for SMS • Working knowledge of TCPA and CAN-SPAM requirements as they apply to SMS and email programs • Strong attention to detail and established quality assurance practices • Proficiency in SQL, or demonstrated ability to build and validate audience lists from source data • Experience in healthcare or another regulated industry • Experience with a patient engagement or healthcare communication platform, such as Luma Health, Artera, Relatient, or WELL • Working knowledge of HIPAA as it applies to patient communications • Experience developing communications for older adult or accessibility-sensitive audiences • Familiarity with EHR or practice management data • Experience supporting a structured testing or experimentation program • Employees must perform all work physically within the United States; international work is not permitted during scheduled work hours • Windows or Apple (macOS) computer only; no Chromebooks, Linux machines, or smartphones • Windows 10 or macOS 14 Sonoma minimum • Intel Core i5 or AMD equivalent for Windows, or Apple Silicon for Macs • 16 GB RAM • Wired headphones required; no built-in microphones • Minimum internet speed of 100 Mbps download and 50 Mbps upload • Ethernet cable connecting the computer directly to the router • Google Chrome with Amazon Workspaces • Webcam required for video calls • Reliable internet connectivity and a secure, private workspace

🏖️ Benefits

• Fully remote role with high visibility and impact • Opportunity to shape learning and development in a growing healthcare organization • Collaborative, cross-functional team environment • Equal opportunity and inclusive work environment