Director of User Acquisition

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Game Taco

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1999

🎮 Gaming

Gaming

WorldWinner is an online gaming platform that offers over 20 new and classic games where users can compete against real people for cash prizes. The platform is designed for skill-based games, ranging from puzzles and card games to bingo and slots, offering a variety of tournaments including head-to-head and multiplayer options. With over $2 billion in prizes awarded to date, WorldWinner ensures secure and fair competition by matching players of similar skill levels. Users can easily set up an account, deposit safely using various payment methods, and enjoy an ad-free gaming experience.

📋 Description

• Develop and execute a comprehensive user acquisition strategy focused on acquiring depositing players and delivering sustainable revenue growth. • Own media planning, forecasting, and budget allocation across paid social, programmatic, DSPs, mobile ad networks, paid search, affiliates, creators, and emerging channels. • Partner with Analytics to establish channel-specific targets. • Build, launch, manage, and optimize campaigns across Meta, TikTok, programmatic, DSPs, and mobile ad networks. • Make investment decisions based on CPA, ROAS, LTV, and payback period. • Manage agencies, partners, and technology vendors and hold them accountable for execution quality and business results. • Identify, test, and scale new acquisition channels, platforms, audiences, and partnerships. • Present investment recommendations to executive leadership and partner with Creative, Analytics, Product, CRM, and Finance.

🎯 Requirements

• 7+ years in user acquisition, performance marketing, or growth marketing. • Proven track record managing significant paid media budgets against CPA, ROAS, LTV, and payback targets. • Hands on expertise across Meta, programmatic, DSPs, mobile ad networks, and ASO including audience setup, bidding, attribution, and optimization. • Strong grasp of mobile attribution (SKAdNetwork, MMPs like AppsFlyer) and privacy-related measurement limits. • Strong leadership and communication skills; ability to manage people, agencies, and stakeholders, and turn data into clear decisions. • Experience in real money gaming, mobile gaming, fintech, or subscription-app is preferred.

🏖️ Benefits

• Exciting, creative, and fun industry where you can make a measurable impact. • Collaborative and inclusive work environment. • Comprehensive subsidized medical, dental, and vision coverage with paid parental leave options. • 5% company 401(k) match with immediate vesting. • Generous time off and flexible hours to support work-life balance.