Senior Director, Product Marketing – Brand

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $235k - $275k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

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Gametime

WebsiteLinkedInAll Job Openings

201 - 500 employees

🛍️ eCommerce

⚽ Sports

eCommerce • Entertainment • Sports

Gametime is a platform that offers last-minute ticket deals for sports, music, theater, and other live events. Users can access tickets for a wide range of events, including college football, concerts, comedy shows, theater performances, and professional sports leagues such as the NFL, NBA, MLB, NHL, and MLS. The platform emphasizes a user-friendly experience with features like all-in pricing to avoid hidden fees and a lowest price guarantee. Gametime aims to provide an easy and affordable way for users to experience live entertainment in various cities across North America.

📋 Description

• Define and lead Gametime’s brand strategy and positioning • Identify and prioritize new customer segments, use cases, and categories • Build the Product Marketing function from 0→1 • Own messaging frameworks, competitive positioning, and go-to-market strategy • Develop consumer insights, research, and brand tracking systems • Connect brand investment to acquisition, conversion, and retention • Leverage AI-driven tools for insights, creative development, and go-to-market execution • Build experimentation programs for positioning, messaging, and audience strategies • Develop measurement frameworks including brand tracking, attribution, and incrementality testing • Build and lead a small, high-performing team • Align Product, Growth, Creative, Data, and Executive stakeholders around a unified narrative • Ensure brand consistency across customer touchpoints

🎯 Requirements

• 10–14 years of experience across brand, consumer marketing, product marketing, or related disciplines • Proven track record of expanding a brand into new audiences, categories, or use cases • Experience in consumer marketplaces, high-growth consumer platforms, or DTC environments preferred • Demonstrated ownership of positioning and go-to-market strategy, not just campaign execution • Experience operating in fast-paced, ambiguous environments with limited resources • Prior experience building or scaling functions (PMM, insights, or similar) is highly preferred • Strong brand strategy and positioning expertise • Deep understanding of consumer behavior, segmentation, and audience expansion strategies • Experience building or scaling Product Marketing functions and go-to-market systems • Ability to connect brand strategy to measurable growth outcomes • Strong analytical fluency and comfort using data to inform decisions and measure impact • Practical application of AI tools to improve marketing effectiveness and speed • Excellent communication and storytelling skills • Ability to work cross-functionally with Product, Growth, Creative, and Data teams

🏖️ Benefits

• Flexible PTO • Competitive salary & equity package • Monthly Gametime credits for any event ($1,200/yr) • Medical, dental, & vision insurance • Life insurance and disability benefits • Diverse Family-forming benefits through Carrot Fertility • 401k, HSA, pre-tax savings programs • Company off-sites and meet-ups • Wellness programs • Tenure recognition • Salary range of $235,000–$275,000 USD