Senior Manager, Brand and Integrated Marketing

🔥 1 hour ago

🏄 California – Remote

🏄 California – Remote

💵 $115k - $200k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

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Roo

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🏥 Healthcare

⚕️ Healthcare Insurance

🤝 Non-profit

Healthcare • Healthcare Insurance • Non-profit

Roo is a flexible veterinary relief platform that connects veterinarians, veterinary technicians, and hospitals for relief work. By allowing professionals to create their own schedules and work either part-time or full-time, Roo enhances work-life balance while helping hospitals maintain coverage and avoid staff turnover. The platform boasts the largest network of animal healthcare professionals, offering various options and opportunities for income, with streamlined processes for scheduling and payroll management.

📋 Description

• Set the strategic direction for Roo’s brand team and translate business and marketing priorities into brand strategies, campaigns, and creative direction • Lead integrated campaigns from audience insight and messaging through creative direction, channel planning, execution, measurement, and iteration • Elevate the quality, clarity, creativity, and visual consistency of Roo’s brand work • Use performance data, audience insights, and campaign learnings to improve brand planning, prioritization, and measurement • Grow Roo’s reach across social, community, events, content, and emerging channels • Develop brand-led programs for veterinarians, technicians, hospitals, and the broader veterinary community • Shape Roo’s brand narrative and lead thought leadership programs, customer stories, executive visibility, authored content, and speaking opportunities • Partner with PR on earned media, industry moments, press angles, and proof points • Conduct brand and audience research and translate insights into stronger messaging and storytelling • Lead and develop the brand marketing team across brand/content, social/community, and events • Guide external partners across PR, design, web, ads, and other creative needs • Partner across Roo on customer-facing programs, launches, and promotional moments • Create scalable brand systems, templates, and ways of working • Use AI and emerging tools to improve research, workflow, content development, reporting, and team efficiency

🎯 Requirements

• Experience in brand marketing, integrated marketing, campaign marketing, or a related role • Experience leading multi-channel work from strategy through execution • Experience managing and developing teams, including direct reports and external partners or agencies • Understanding of brand across the full customer journey • Strong storytelling, creative judgment, and visual consistency skills • Ability to collaborate across teams, build trust, and communicate clearly • Ability to use data, research, and performance learnings to make decisions and drive measurable impact • Curiosity and creative energy, with willingness to test new ideas, formats, channels, and audience approaches • Thoughtful use of AI and emerging tools while maintaining human judgment and creativity • Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus

🏖️ Benefits

• Accelerated growth & learning potential • Stipends for home office setup, continuing education, and monthly wellness • Comprehensive health benefits with base medical plan covered at 100% and optional premium buy up plans • 401K • Unlimited Paid Time Off • Paid Maternity/Paternity and reproductive care leave • Gifts on your birthday & anniversary • Opportunity for domestic travel, including regional team building events