Senior User Acquisition Manager

🔥 16 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 12%

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Gear Games

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2006

🎮 Gaming

🤝 B2B

Gaming • B2B

Gear Games is a global game development studio with 20+ years of experience focused on mobile game development. The company builds original in-house titles enjoyed by millions, and provides development, live-ops, and takeover services for partner publishers and studios. Gear Games lists multiple international offices (Vietnam and Milan), reports ~400 employees and 100M global downloads, and cites partnerships with major publishers such as Scopely, Rovio, Riot Games, Warner Bros. Games, and others. They advertise roles across production, art, design, and live operations and emphasize collaboration models tailored to partner needs.

📋 Description

• Develop and recommend user acquisition strategies, campaign plans, and marketing budgets for leadership review and approval • Own execution and ongoing optimization of approved acquisition plans • Manage campaign performance against ROAS, LTV, CAC, predictive LTV forecasting, and payback targets • Plan, launch, manage, and optimize performance marketing campaigns across Meta, Google, AppLovin, Unity, TikTok, Apple Search Ads, programmatic DSPs, and incentivized platforms • Manage relationships with external ad networks and technology vendors • Own measurement and attribution frameworks, including MMP configuration, campaign tracking, conversion events, and revenue signals • Partner with Product and Analytics to maintain accurate performance measurement • Develop and execute continuous creative testing with the Creative Lead • Analyze creative performance across acquisition, conversion, retention, and monetization metrics • Evaluate player quality, retention, engagement, and lifetime value using cohort analysis and predictive modeling • Maintain advertising account approvals and ensure compliance with platform policies and applicable regulations • Evaluate and test new acquisition channels, including influencers, affiliates, CTV, and web-to-app • Provide regular reporting on acquisition performance, marketing efficiency, player quality, and growth forecasts • Partner with General Management, Product, and Finance on investment opportunities and budget adjustments • Own app store presence on iOS and Google Play • Run app listing experiments, manage custom product pages and store listings, and optimize keywords and metadata • Measure store-change impact on conversion rate, CPI, organic uplift, blended CPI, and payback forecasts • Execute additional operational duties as assigned

🎯 Requirements

• US-based candidate • 5+ years of hands-on mobile user acquisition experience • Hands-on experience with 7 digit monthly budgets • Experience in F2P gaming, preferably with sophisticated monetization systems, high-value player segments, and long payback periods • Proven success managing and scaling user acquisition campaigns for established live-service games • Experience with predictive LTV modeling, ROAS optimization, payback analysis, and cohort-based performance evaluation • Hands-on ownership of ASO for a live mobile game, including store listing experiments, Apple custom product pages, Google custom store listings, and keyword optimization • Hands-on experience managing campaigns at scale across Meta and Google App Campaigns, plus at least one additional major advertising platform such as AppLovin, Unity, Snapchat, or TikTok • Strong working knowledge of mobile measurement platforms such as AppsFlyer, Adjust, or Singular • Knowledge of attribution methodologies and SKAN / AdAttributionKit • Experience navigating advertising policies, platform certifications, age-gating, and geographic targeting requirements • Strong analytical skills with proficiency in BI and product analytics tools such as Looker Studio, Amplitude, or Tableau • Ability to collaborate with Product, Analytics, Creative, and Finance teams • Strong organizational skills and ability to manage multiple campaigns and priorities simultaneously • Nice-to-have: experience across multiple markets and advertising channels • Nice-to-have: experience with web-to-app acquisition funnels and direct-to-consumer web stores • Nice-to-have: familiarity with incrementality testing, marketing mix modeling, and advanced attribution methodologies • Nice-to-have: experience developing creator, influencer, or affiliate acquisition programs

🏖️ Benefits

• International working environment • Opportunity to work remotely • Work with a global game development studio • Collaboration with international teams and industry partners

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