Senior Manager, Organic Growth

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 15%

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Mixbook

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2006

🛍️ eCommerce

🛒 Retail

👥 B2C

💰 $10M Series B on 2011-07

eCommerce • Retail • B2C

Mixbook is a creative platform that allows users to design and personalize a wide range of photo products, including photo books, cards, calendars, and home decor items. The platform is known for its user-friendly Mixbook Studio™, which incorporates AI-powered design tools to help customers create beautiful, customized gifts that celebrate their memories. With options for both personal and school-related projects, Mixbook offers a quality and flexible service that caters to various budgets and styles.

📋 Description

• Own and evolve Mixbook's organic growth strategy across technical SEO, information architecture, on-page optimization, site discoverability, authority building, and AI/LLM discovery • Set the longer-term roadmap while driving near-term priorities and day-to-day execution • Identify and prioritize high-impact organic opportunities based on search behavior, competitive gaps, business priorities, seasonality, and performance data • Lead the technical SEO and information architecture roadmap with Product and Engineering • Improve crawlability, indexing, Core Web Vitals, site hierarchy, navigation, taxonomy, URL structures, internal linking, and structured data • Translate organic growth opportunities and technical findings into business cases, implementation requirements, and prioritized recommendations • Identify scalable improvements across templates, product and category pages, feeds, structured data, and content systems • Build an experimentation roadmap to test growth drivers • Partner with Brand and Content on search demand, content gaps, content priorities, briefs, and optimization recommendations • Define Mixbook's organic authority strategy across backlinks, brand mentions, citations, reviews, expert content, and community signals • Manage SEO vendors supporting content and link building • Own the approach to Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity • Define, track, and report organic growth KPIs including visibility, traffic, demand, CTR, engagement, conversion, revenue, and AI/zero-click visibility • Champion organic growth and discoverability best practices across Growth, Product, Engineering, Brand, Content, Merchandising, Product Marketing, Community, Paid Media, CRM, and Analytics

🎯 Requirements

• 8+ years of experience across SEO, organic growth, or related digital growth roles • Deep hands-on SEO expertise and a strong track record driving organic growth for ecommerce, marketplace, or DTC brands with complex site architectures and large-scale content or product ecosystems • Ability to independently own and operate a holistic organic growth and SEO program as a team of one • Expertise across technical SEO, information architecture, site hierarchy and taxonomy, on-page optimization, internal linking, structured data and schema markup, canonicalization, crawl optimization, URL structures, and product/category relationships • Experience partnering with Product and Engineering teams to define requirements and prioritize roadmaps • Ability to identify search demand, content gaps, and authority opportunities and translate insights into actionable recommendations • Strong analytical and experimentation mindset • Understanding of AI/LLM-driven discovery, zero-click experiences, evolving SERP behaviors, and emerging answer environments • Experience managing international and localization SEO programs across multiple markets • Excellent communication and stakeholder management skills • Hands-on experience with Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, Looker, and content/CMS platforms • Prior Product Management or SEO Product experience is a plus

🏖️ Benefits

• Equal Opportunity Employer • Reasonable accommodations during the recruitment process • Mission-driven culture centered on organizational health • Opportunity to work on thoughtful, beautifully crafted products at scale

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