Manager, Media Strategy – Planning

🕒 April 10

🏢🏡 New York City – Hybrid

💵 $109.7k - $172.2k / year

⏰ Full Time

🟠 Senior

🔴 Lead

👔 Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

GEICO

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1936

💸 Finance

Finance • Insurance

GEICO is a well-known American auto insurance company, providing coverage to a wide range of customers. As a leading provider of car insurance, GEICO is known for its innovative marketing and customer-centric services, delivering affordable insurance options. The company utilizes a user-friendly website for managing policies and claims, applying necessary online privacy measures to protect personal data and improve user experience. While primarily focused on auto insurance, GEICO also offers other types of insurance, including homeowner and renter policies.

📋 Description

• Build and maintain trust with the line of business Go To Market teams through partnership and collaboration. • Drive communications planning and media buying strategy across all paid channels including television, radio, out-of-home, digital, social, and search. • Ensure all media executions are aligned with strategy and campaign objectives. • Partner with external agency, in-house creative, SEM, and Audience Planning teams to ensure cohesion between role of channels, partner selection, and audience targets. • Lead team in strategic pivots based on business performance and custom media plans based on message. • Help develop integrated media and marketing strategies and create a plan and vision that significantly impacts the brand and business. • Coordinate with stakeholders to author and present best practices, POVs, and strategic planning guidelines. • Provide thought leadership on marketplace trends and recommend investment opportunities. • Deepen and nurture relationships with media publishers and technology companies to enable first-mover access, competitive rates, and development of innovative programs. • Partner with media analytics teams to measure impact of campaigns and continuously optimize; manage cross-functional test and learn agenda and readouts. • Lead paid media planning process, directing media AOR to develop and execute national and local media buys; manage timelines, deliverables, and output. • Manage national and local media budgets with key stakeholders.

🎯 Requirements

• 4 Year Degree Preferred • 8 years of media experience. • Media agency experience is a must, and client experience is a plus. • Exposure and direct, hands-on experience managing large brands with sports media experience highly preferred • Ability to lead cross-functional teams and deliver results • Ability to balance multiple priorities and meet project deadlines • Excellent oral and written communication skills; ability to lead presentations with executives • Ability to solve problems both independently and as part of a team through a structured approach • Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor • Self-starter personality who can operate with minimal supervision • Availability to travel up to 25%.

🏖️ Benefits

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being. • Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance. • Access to additional benefits like mental healthcare as well as fertility and adoption assistance. • Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.