Senior Manager, Analytics and Insight

🕒 April 9

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Weedmaps

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

🏪 Marketplace

👥 B2C

💰 $325M Post-IPO Equity on 2021-06

Marketplace • B2C

Weedmaps is an online platform that connects cannabis consumers with dispensaries, deliveries, and brands. Since 2008, Weedmaps has provided information on cannabis strains, products, and retailers. It serves a wide range of regions across the United States, including major cities like Los Angeles, San Francisco, Denver, and New York City. The platform also offers educational resources and news about cannabis, catering to a community of consumers, patients, doctors, and retailers. Through its website and app, Weedmaps enables users to find and order cannabis-related products while supporting businesses in the cannabis industry.

📋 Description

• Define and execute the analytics strategy across BI, analytics, and data science functions to align with company OKRs and CTO-level priorities • Own the organization's metrics framework, ensuring consistency, accuracy, and trustworthiness of KPIs across all business domains • Lead the build-out of self-service analytics capabilities, including dashboard infrastructure, semantic layers, and AI-powered tooling • Drive proactive strategic insights to improve the caliber of decision-making across the business • Partner with Engineering, Product, Finance, and Marketing stakeholders to prioritize data workstreams and translate business questions into scalable analytical solutions and recommendations • Identify and execute opportunities to improve team efficiency through tooling, AI integration, and cross-functional process improvement • Oversee analytics support for critical business initiatives including ERP migrations, compliance workstreams, and platform transitions • Present strategic findings, metric insights, and team roadmap to executive leadership and the CTO • Design and oversee A/B testing and other experimental methodologies to validate product hypotheses • Stay current with industry trends and best practices in analytics

🎯 Requirements

• Bachelor’s degree in Business, Data Science, Statistics, or a related field; Master’s degree preferred. • 8+ years of experience in product analytics, business intelligence, or a related field, with 3+ years in a management role. • Strong SQL proficiency and hands-on familiarity with cloud data warehouses (e.g., Snowflake) and transformation frameworks (e.g., dbt) • Experience managing mixed-discipline teams including analysts, data scientists, and/or BI engineers • Demonstrated ability to drive metric standardization, data governance, and self-service infrastructure at scale • Strong executive communication skills with a track record of influencing decisions at the VP/C-suite level • Proficiency in data analysis tools (e.g., SQL, Python) and visualization platforms (e.g., Sigma, Tableau) • Strong understanding of statistical methods, A/B testing, and user research techniques • Proven ability to manage projects effectively and work collaboratively in a fast-paced environment

🏖️ Benefits

• Physical Health (Medical, Dental & Vision) • 100% employer-paid premium for employees • Up to 80% coverage for dependents • Company HSA contribution with the High Deductible Health Plan • 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) • Basic Life, Voluntary Life and AD&D Insurance options • Supplemental, voluntary benefits • Student Loan Repayment/529 Education Savings with a monthly company contribution • FSA (Medical, Dependent, Transit and Parking) • Voluntary Life and AD&D Insurance • Critical Illness Insurance • Accident Insurance • Short- and Long-term Disability Insurance • Pet Insurance • Identity theft protection • Legal access to a network of attorneys • PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) • Paid parental leave