Senior Manager, Women’s Sports – Portfolio Innovation

🕒 June 12

🏢🏡 New York City – Hybrid

💵 $122k - $189.6k / year

⏰ Full Time

🟠 Senior

👔 Manager

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GEICO

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1936

💸 Finance

Finance • Insurance

GEICO is a well-known American auto insurance company, providing coverage to a wide range of customers. As a leading provider of car insurance, GEICO is known for its innovative marketing and customer-centric services, delivering affordable insurance options. The company utilizes a user-friendly website for managing policies and claims, applying necessary online privacy measures to protect personal data and improve user experience. While primarily focused on auto insurance, GEICO also offers other types of insurance, including homeowner and renter policies.

📋 Description

• Architect GEICO’s Women's Sports Playbook with ownership across the vision, design, launch and execution of our Women’s Sports strategy • Create purpose-driven, high-impact partnerships that resonate with diverse audiences and drive measurable brand lift • Ensure Women’s Sports partnerships are deeply integrated across GEICO’s external marketing ecosystem and local marketing efforts, as well as its internal associate engagement strategies • Lead the ideation and execution for groundbreaking and high-impact, consumer-focused campaigns across Women’s Sports • Cultivate premier partnerships by serving as the primary steward and relationship lead for key Women’s Sports sponsorships and talent agreements • Monitor the Women’s Sports ecosystem – from league expansion to new ownership models to media platforms • Build a multi-year portfolio innovation roadmap that balances foundation partnerships with emerging opportunities and future-forward bets • Establish clear investment guardrails, workflows, and decision frameworks to guide portfolio growth • Create a disciplined test-and-scale framework to pilot new leagues, formats, platforms, and talent

🎯 Requirements

• 8+ years of experience across a combination of sports and experiential marketing • Strategic and landscape expertise across both traditional and non-traditional Women’s Sports partnerships • Experience managing long and short-term brand/talent ambassador deals from ideation to execution • Proven ability to build and manage multi-year sponsorship portfolios at scale • Experience managing and partnering with multiple external agencies and internal cross-functional partners across sports, experiential, media, analytics and creative • Ability to operationalize GEICO’s sports and marketing practice • A detail-oriented individual with the ability to work collaboratively in a fast-paced environment on multiple projects with competing deadlines

🏖️ Benefits

• Personalized development programs • Mentorship • Certification assistance • Competitive pay • Benefits • Flexibility to support well-being and future