Associate Manager, Sports & Wellness Partnerships

🕒 October 2

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $95.3k - $159.1k / year

⏰ Full Time

🟡 Mid-level

💰 Account Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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General Mills

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1928

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

General Mills is a leading global food company that has been dedicated to making food for over 150 years. They create a wide array of beloved products, ranging from cereals and snacks to meals that bring joy to families around the world. Driven by a commitment to sustainability and community impact, General Mills focuses on responsible sourcing and healthful food offerings, ensuring that they uphold high standards in food safety and ethics.

📋 Description

• Develop sports and wellness partnership opportunities for General Mills brands based on brand strategies, consumer needs, and business objectives • Monitor sports culture, news, trends, athletes, teams, leagues, creators, fan behaviors, emerging sports, and media shifts • Build relationships across the sports and wellness industry to identify opportunities • Translate cultural insights into partnership concepts and create recommendations and pitches • Evaluate partnership platforms, talent opportunities, rights, assets, deliverables, and proposed costs • Lead partner-facing communications across idea development, presentations, deal negotiation, and contract execution • Work with internal legal teams and external partners through contracts, revisions, approvals, rights, and obligations • Support partnership activations, content, experiences, and integrated campaigns from signed agreement through launch and closeout • Manage deliverables, approvals, partner inputs, asset trafficking, feedback, and issue resolution • Assess partnership performance, capture learnings, and apply insights to future programs • Contribute to an inclusive team culture grounded in curiosity, creativity, accountability, and collaboration

🎯 Requirements

• Bachelor’s degree • 5+ years of related experience in brand partnerships, sports marketing, sponsorships, licensing, talent partnerships, or work spanning multiple marketing communication touchpoints • Experience creating, selling in, and executing ideas connected to a brand strategy or consumer opportunity • Demonstrated passion for sports culture and curiosity about teams, leagues, athletes, creators, media, fan communities, emerging sports, and the broader sports landscape • Experience working closely with internal legal teams and external partners through detailed, complex contracts • Excellent communication, presentation, and storytelling skills • Ability to influence stakeholders at all levels and build strong working relationships across internal teams and external partners • Strong strategic and creative thinking • Ability to navigate ambiguity and manage multiple projects, priorities, stakeholders, and deadlines in a fast-moving environment • Strong attention to detail and commitment to precise, high-quality execution • Willingness and ability to work hands-on throughout the partnership lifecycle • Experience evaluating or negotiating sponsorship platforms, talent opportunities, licensing arrangements, partnership rights, or other commercial deals • Experience assessing the value of partnership assets and recommending tradeoffs among budget, scope, rights, deliverables, and partner expectations • Track record of collaborating with teams, leagues, athletes, agents, agencies, creators, or other partners • Experience working with national brands or across a portfolio of brands • Must be currently authorized to work in the United States on a full-time basis • General Mills will not sponsor applicants for work visas • Minimum age qualification of 18 years

🏖️ Benefits

• Competitive Total Rewards package • Health benefits • Retirement and financial wellbeing benefits • Time off programs • Wellbeing support • Perks • Potential eligibility for an annual incentive program

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