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Head of Marketing

Job not on LinkedIn

🔥 14 hours ago

🇺🇸 United States – Remote

⏰ Full Time

đź”´ Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

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đź‘» Ghost score 10%

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Logo of GenScript

GenScript

5001 - 10000 employees

Founded 2002

🏥 Healthcare

🧬 Biotechnology

⚕️ Healthcare Insurance

Healthcare • Biotechnology • Healthcare Insurance

GenScript is a leading biotechnology company that provides a wide array of gene synthesis, protein production, and CRISPR gene editing services. With a commitment to high-quality and reliable solutions, GenScript serves over 225,100 global customers and holds an extensive patent portfolio. The company aims to enhance life sciences research and development by delivering innovative products and services in areas such as molecular biology, peptide synthesis, and antibody development.

đź“‹ Description

• Lead and mentor a team of content and regional marketers • Own the development of the annual marketing plan for US/EU • Convert strategy to execution and track KPI progress monthly • Identify customer insights across modalities to create strong brand and portfolio value propositions • Champion brand consistency across external and digital content by creating guidelines and processes for a unified brand narrative • Develop customer-focused value propositions and messaging for every stage of the sales process • Develop and execute regional marketing plans aligned with global campaigns, product launches, and strategic sales priorities • Drive demand generation through third-party trade shows, seminars, webinars, ABM, and regional strategic events • Explore Account-Based Marketing programs for strategic accounts and segments in partnership with Sales • Partner with regional Sales leadership on go-to-market priorities and pipeline goals • Own regional marketing pipeline targets and align them with business objectives • Source and leverage critical metrics to monitor field marketing performance and optimize strategies for maximum ROI

🎯 Requirements

• 10+ years of experience in marketing, content strategy, or demand generation, preferably within the life sciences, biotech, or CDMO sectors • Proven track record of driving strong value propositions through customer and market understanding • Expertise in content and event strategy, third-party networking, and partnering ecosystems • Experience with digital platforms and factors to drive engagement success • Experience working in a global organization with regional responsibility • Exceptional leadership skills with the ability to motivate and grow high-performing teams • Highly organized, with the ability to lead multiple projects and meet deadlines in a fast-paced environment • Data-driven mindset with the ability to translate marketing performance into demand generation and measurable pipeline growth in partnership with Sales • Excellent communication, influence, and stakeholder management skills • Ability to travel in region of responsibility 25%

🏖️ Benefits

• Medical, dental, and vision insurance • 401(k) retirement plan with a company match that vests fully on day one • Paid parental leave after three (3) months of employment • Paid time off including vacation time, personal time, sick time, floating holidays, and company holidays • Flexible spending and health savings accounts • Life and AD&D insurance • Short- and long-term disability coverage • Legal assistance • Supplemental pet, critical illness, accident, and hospital indemnity insurance plans • Commuter benefits • Well-being initiatives • Peer-to-peer recognition programs

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