Performance, Growth Lead

Job not on LinkedIn

🕒 August 24

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $70k - $81k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 20%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Gesture

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🛍️ eCommerce

🏪 Marketplace

👥 B2C

eCommerce • Marketplace • B2C

Gesture is a consumer-facing gifting service and mobile app that helps people send curated physical gifts and experiences without needing a recipient's address. The product marketplaces featured items (electronics, food samplers, accessories) and emphasizes surprise gifting and convenience via downloads on the App Store and Google Play. The site content highlights featured gift collections and “send one today” flows, positioning Gesture as a digital platform for selecting and sending real-world gifts.

📋 Description

• Own growth and lifecycle marketing end to end across B2C and B2B • Improve CAC, ROAS, and conversion across paid and owned channels • Run continuous tests on audiences, creative, offers, and lifecycle programs • Reallocate budget toward effective channels and campaigns • Own CRM channels and journeys from first gift through repeat sending • Create customer segments and messaging across CRM channels • Build and optimize onboarding, repeat-gifting, win-back, referral, loyalty, email, push, and SMS journeys • Run hypothesis-driven experiments based on customer and campaign data • Improve time-to-conversion and capture leads across funnel stages with content and design teams • Serve as CRM-stack expert and collaborate with Product, Analytics, and Engineering • Scale refer-a-friend and SMS channels • Own campaign performance, customer engagement, and ROI measurement • Analyze large datasets to identify customer insights and campaign drivers • Run A/B testing and attribution analysis • Partner with Engineering on events, tracking, and data across web analytics, CRM, and social platforms • Pull, clean, and shape marketing data for analysis and reporting • Produce reports, dashboards, and visualizations for stakeholders and senior leadership • Report directly to and work alongside the head of marketing

🎯 Requirements

• 3 to 5+ years hands-on in lifecycle, growth, or performance marketing execution, with demonstrable results • Start-up experience and a resilient attitude • Deep CRM and lifecycle expertise, including CRM strategy, tactics, and tools • Fluency with paid social, including Meta and TikTok, and marketing automation • Strong data fluency, including SQL and pulling, reading, and shaping data • Experience with analytics / BI tools such as Tableau or Looker • Excel / Google Sheets power-user proficiency for reliable stakeholder and leadership reporting • Ability to own initiatives end to end, from idea through build, launch, analysis, and iteration • Bias to action and ability to execute bold ideas • High intrinsic motivation and ownership of outcomes • Bonus: experience with Amplitude, Segment, Branch, Voucherify, or Zoho • Bonus: hands-on experience with data pipelines / ETL, APIs, or predictive analytics • Bonus: familiarity with Snowflake or BigQuery • Bonus: experience in consumer apps, e-commerce, DTC, repeat-purchase, marketplace, or gifting models • Early-stage or startup experience; comfort building with imperfect data • Resume, short note on a growth challenge solved, and one or two work samples required for application

🏖️ Benefits

• Performance bonus tied to real growth KPIs • Ground-floor equity as the company scales • Health, dental, and vision insurance • Direct line to leadership and a genuine seat at the table • Gesture Swag Pack: exclusive branded gear (hoodie, water bottle, or cap) • Beautiful HQ Experience: modern Denver office with creative work zones and collaboration spaces

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