Experiential Marketing Coordinator

🔥 1 hour ago

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Glia

201 - 500 employees

Founded 2012

💼 Consulting

📦 Logistics

🤖 Artificial Intelligence

💰 $45M Series D - Glia on 2022-03

Consulting • Logistics • Artificial Intelligence

Glia is an AI-powered customer service platform and ChannelLess® contact center solution that helps banks, credit unions, and financial institutions automate and personalize voice and digital interactions. The company provides virtual assistants, voice AI, agent co-pilots, manager AI analysts, predictive routing, cognitive quality management, and analytics to boost self-service, agent productivity, compliance, and growth metrics (loans, deposits, cost savings). Glia emphasizes security, integrations, and industry-specific features for banking and credit unions, delivering a SaaS platform that replaces legacy CCaaS systems.

📋 Description

• Support the execution of regional event programs (tradeshows, happy hours, executive summits) and virtual events (webinars, roundtables) to capture attention and drive audience engagement. • Manage tactical event logistics across physical and digital channels. For in-person events, handle vendor communication, venue setup, and onsite execution. For virtual events, configure platforms, coordinate tech runs, and manage live digital production. • Drive pre-event marketing promotions. Partner with Growth Marketing, Design, and Sales teams to build high-converting landing pages, write compelling email invitations, create outreach kits, and target specific audience lists to maximize registration and attendance. • Act as the gatekeeper for event data. Partner closely with Marketing Operations to manage prompt lead entry, ensure immediate lead routing to Sales/BD, and assist in tracking post-event follow-ups and pipeline influence. • Maintain event calendars and project timelines, track budget expenses and invoice processing, and gather metrics to report ROI and program success using Salesforce and team dashboards. • Coordinate closely with Growth Marketing, Sales, and Business Development teams to align on event strategy, target account lists, and multi-channel campaign support. • Identify opportunities to streamline manual event tasks by leveraging AI tools and automated workflows.

🎯 Requirements

• 2+ years of experience in an event coordination, field marketing, or marketing support role (B2B SaaS or fintech experience is a plus). • Exceptional project management and organizational skills with a strong eye for detail and the ability to manage multiple event timelines simultaneously. • Action-oriented problem solver who thrives in fast-paced environments and enjoys handling event logistics end-to-end. • Great interpersonal and written communication skills with a customer-service mindset when working with internal stakeholders and external vendors. • Familiarity with marketing tools and software such as Salesforce, Marketo, Google Workspace, Asana, and Zoom. • Willingness to travel occasionally for domestic event coordination and onsite support.

🏖️ Benefits

• Competitive compensation • Paid time off • Opportunities for career growth and skill development in field and experiential marketing

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