Lead Customer Marketing Manager

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GoFundMe.org

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded none

🤲 Charity

🤝 Non-profit

🌍 Social Impact

Charity • Non-profit • Social Impact

GoFundMe. org is a registered 501(c)(3) nonprofit organization that operates independently from GoFundMe, Inc and the GoFundMe fundraising platform. It focuses on rapidly raising and distributing funds to assist people and communities in times of crisis, such as natural disasters and social injustices. Since its inception in 2017, GoFundMe. org has raised and distributed over $160 million across more than 150 funds, providing over 15,000 grants to meet urgent needs and support critical social change. The organization collaborates with a wide range of community and corporate partners to drive philanthropic priorities and social impact goals, leveraging GoFundMe, Inc’s technology and resources. GoFundMe. org also accepts various forms of donations, including checks, crypto, donor-advised funds, and wire transfers, to maximize its impact.

📋 Description

• Own email communications to existing customers, including feature announcements, release notes, and product updates, in partnership with Product Marketing • Translate product-led messaging into clear, benefit-forward customer language • Maintain a communications calendar aligned with product releases, launches, and customer lifecycle moments • Ensure the right product-change messages reach the right customers at the right time • Build and maintain Gong call templates, talk tracks, and conversation guides for renewals, upsells, objection handling, and business reviews • Develop QBR and EBR templates with Customer Experience leadership • Create one-pagers, email templates, and other customer-facing collateral for account managers • Partner with Customer Experience and Sales leadership to identify and close account-manager tooling gaps • Own the strategy and execution of review-generation programs across G2, Capterra, and Trustpilot • Identify customers for review requests and build repeatable workflows • Monitor review volume, ratings, and response trends; report on performance and iterate • Connect Product Marketing and Customer Experience, ensuring accurate product positioning in customer communications • Participate in launch planning as the customer-communications representative • Surface account-manager and Customer Experience insights to improve messaging and prioritization

🎯 Requirements

• 7+ years of B2B SaaS marketing experience, including meaningful customer marketing, lifecycle marketing, or closely adjacent experience • Proven track record running review programs • Proven track record building account-manager-facing enablement materials • Exceptional writing ability to translate product complexity into clear, concise customer communications • Strong cross-functional operating ability across Product Marketing, Customer Experience, and Sales • Familiarity with Gong, Gainsight, HubSpot, G2, or similar platforms is a plus

🏖️ Benefits

• Competitive pay • Comprehensive healthcare benefits • Dental insurance • Vision insurance • Life insurance • 401(k) saving program • Geolocation differentials that increase pay depending on work location • Financial assistance for hybrid work • Financial assistance for family planning • Generous parental leave • Flexible time-off policies • Mental health and wellness resources • Learning, development, and recognition programs • Employee resource groups • Volunteering program