Senior Manager, Experiential Marketing

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🕒 June 12

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GoFundMe.org

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded none

🤲 Charity

🤝 Non-profit

🌍 Social Impact

Charity • Non-profit • Social Impact

GoFundMe. org is a registered 501(c)(3) nonprofit organization that operates independently from GoFundMe, Inc and the GoFundMe fundraising platform. It focuses on rapidly raising and distributing funds to assist people and communities in times of crisis, such as natural disasters and social injustices. Since its inception in 2017, GoFundMe. org has raised and distributed over $160 million across more than 150 funds, providing over 15,000 grants to meet urgent needs and support critical social change. The organization collaborates with a wide range of community and corporate partners to drive philanthropic priorities and social impact goals, leveraging GoFundMe, Inc’s technology and resources. GoFundMe. org also accepts various forms of donations, including checks, crypto, donor-advised funds, and wire transfers, to maximize its impact.

📋 Description

• Own the annual events strategy across Collaborative and the field marketing calendar • Build and evolve the events function including program architecture, vendor partnerships, and process infrastructure • Manage the Experiential Marketing budget • Serve as the internal authority on event experience design • Lead end-to-end planning and execution of Collaborative, GoFundMe's annual customer conference • Oversee a portfolio of 40+ events, roundtables, meetups • Manage and develop a team of direct reports and contractors • Define KPIs for all event programs • Act as the primary events partner to Sales, Customer Success, and Product

🎯 Requirements

• 8–12 years of experience in event marketing, experiential marketing, or field marketing • 3–4 years managing a team • Proven track record leading large-scale B2B events (ideally 1,000+ attendees) • Demonstrated ability to build or scale an events function • Executive presence and comfort presenting strategy and results to senior leadership • Strong cross-functional instincts • Budget ownership experience • Highly organized and calm under pressure • Experience in B2B SaaS, nonprofit technology, or a mission-driven organization preferred • Proficiency with Salesforce, Swoogo, ClickUp, or similar event and project management tools • Willingness to travel up to 30% of the time

🏖️ Benefits

• Health insurance • Dental • Vision • Life insurance • 401(k) saving program • Financial assistance for hybrid work • Family planning support • Generous parental leave • Flexible time-off policies • Mental health and wellness resources