Marketing, Growth Manager

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Goodway Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1933

💼 Consulting

📣 Marketing

Consulting • Marketing • Advertising

Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.

📋 Description

• Audit and organize existing case studies, pitch materials, presentations, white papers, POVs, credentials content, research and other marketing collateral • Build and maintain a centralized library of marketing and business development content • Establish tagging, categorization, naming and version-control standards • Organize content by industry, capability, service, client challenge, business outcome, audience and use case • Evaluate and help implement a content and knowledge management platform and structure • Establish processes for submitting, reviewing, updating, approving and retiring content • Develop content inventories, capability summaries, pitch libraries and reference guides • Identify content gaps and recommend new materials • Develop case studies and client stories with Marketing, New Business and subject matter experts • Translate complex work into clear, compelling stories highlighting client goals, approach and business impact • Gather information through interviews, documentation, performance data and internal research • Maintain approved case studies, proof points and client success stories • Support pitch decks, RFP responses, credentials presentations, one-pagers and other new business materials • Adapt relevant case studies, capabilities, proof points and thought leadership for prospects and pitch narratives • Support pitch resources, templates and pitch lab materials • Capture and repurpose materials, narratives, research and proof points from new business pursuits • Support white papers, POVs, playbooks, research summaries and other thought leadership • Repurpose content into presentations, social content and sales enablement materials • Use Canva, PowerPoint, AI-enabled tools and other resources to create and refine content • Manage projects, stakeholders and deadlines across Marketing and New Business • Create project plans, timelines and status updates • Coordinate feedback and approvals across teams • Maintain documentation and communicate proactively as priorities change • Report to the VP of Marketing and partner with the Director of New Business, Marketing, Business Development, subject matter experts and organizational leaders

🎯 Requirements

• 3–5 years of experience in B2B content marketing, agency marketing, new business, proposals, sales enablement, marketing operations, communications or a related field • Experience supporting pitches, RFPs, proposals, credentials presentations or other growth-related materials • Proven ability to influence and align stakeholders across departments without direct authority • Demonstrated experience developing case studies, customer stories, white papers, POVs, presentations or similar content • Strong writing, editing, storytelling and project management skills • Highly organized, detail-oriented and comfortable managing a large volume of information • Experience creating or maintaining content libraries, knowledge bases, asset repositories or other structured information systems • Ability to understand complex services and client work and translate them into clear, compelling stories • Comfortable partnering with senior stakeholders, subject matter experts and cross-functional teams • Familiarity with content management, knowledge management or digital asset management platforms • Strong judgment and an understanding of what makes marketing content useful, credible and persuasive • Collaborative, flexible and willing to take ownership in a developing function • Curiosity about advertising, marketing, media, commerce, technology and business growth

🏖️ Benefits

• Independent and remote-first work environment • Inclusive remote-first workplace • Collaboration with diverse teams across the U.S. and UK • Goodway Group is recognized as an Ad Age Best Place to Work • Opportunity to work with an established company with a start-up feel • Opportunity to work with innovative marketing technology and award-winning work