HCP Personal Marketing Lead – Epilepsy

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $190k - $214k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Logo of Praxis

Praxis

11 - 50 employees

Founded 2002

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Praxis is a company dedicated to connecting patients with meaningful clinical trial opportunities. With a focus on creating customized recruitment programs, Praxis utilizes a variety of specialized tools and extensive experience across various therapeutic areas to ensure they reach the right patients worldwide. Established in 2002, the company emphasizes the importance of patient engagement and utilizes sophisticated data insights to enhance the patient journey in clinical research.

📋 Description

• Own the strategy, development, execution, and optimization of HCP personal promotion and speaker programming initiatives • Translate brand strategy, customer insights, and clinical evidence into compliant promotional tools and experiences for healthcare professionals • Lead HCP personal promotion strategy using brand objectives, customer insights, segmentation, and positioning • Develop and optimize field promotional materials, including sales resources, clinical data presentations, objection-handling tools, and other HCP conversation materials • Lead HCP speaker programming, including bureau planning, speaker identification and onboarding, training, program execution, and speaker readiness • Partner with Sales and Sales Training on launch readiness, field execution, brand messaging, and promotional priorities • Translate complex clinical and scientific information into clear, customer-relevant messaging • Collaborate with Medical Affairs, Legal, Regulatory, Compliance, Marketing, Commercial Operations, and external partners • Lead agency and vendor partners, manage budgets and timelines, and ensure high-quality execution • Evaluate promotional effectiveness using customer insights, field feedback, speaker program metrics, and performance data

🎯 Requirements

• Bachelor's degree required • Progressive experience in pharmaceutical or biotechnology HCP marketing, including personal promotion, field promotional materials, and/or HCP speaker programming • Pre-launch or launch experience preferred • Experience in rare disease, specialty pharmaceuticals, or marketing to focused HCP audiences strongly preferred • Strong understanding of pharmaceutical promotional practices, field-based HCP engagement, and relevant regulatory and compliance requirements • Ability to influence cross-functional partners, manage agencies and vendors, and deliver high-quality work against competing priorities and timelines • Strategic, analytical, and hands-on approach, with strong judgment, ownership, and ability to navigate ambiguity and drive results in a fast-paced environment • Comfort with regular computer, device, and office equipment use, screen work, basic hand coordination, clear communication, occasional movement, and sustained focus

🏖️ Benefits

• 99% of the premium paid for medical, dental and vision plans • Company-paid life insurance, AD&D, disability benefits, and voluntary plans • Dollar-for-dollar 401(k) matching up to 6% on eligible contributions • Long-term stock incentives • ESPP • Discretionary quarterly bonus • Extremely flexible wellness benefit • Generous PTO • Paid holidays • Company-wide shutdowns

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