Director of Client Acquisition – Marketing

🔥 34 minutes ago

🇺🇸 United States – Remote

💵 $135k - $150k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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GRID Alternatives

WebsiteLinkedInAll Job Openings

201 - 500 employees

⚡ Energy

🤝 Non-profit

📚 Education

Energy • Non-profit • Education

GRID Alternatives is a nonprofit organization that builds community-powered renewable energy solutions to advance economic and environmental justice. It installs solar PV systems for low-income households, community organizations, multifamily buildings, and tribal communities while running workforce development programs (including Installation Basics Training, SolarCorps fellowships, and AmeriCorps placements) to train and place people in clean energy jobs. GRID also works on related clean mobility, battery storage, and public EV charging projects and engages in policy leadership and partnerships to expand equitable access to clean energy.

📋 Description

• Develop the annual homeowner acquisition strategy and translate installation goals into lead, qualification, application, and contract targets • Establish targets across central marketing, regional acquisition, reactivation, referral, and partnership channels • Maintain an integrated forecast and coordinate corrective action when lead volume, quality, conversion, or capacity falls below target • Manage, coach, and develop the Senior Client Acquisition Marketing Coordinator, Intake Team Manager, and other direct reports • Lead central marketing strategy and campaign execution, including email and SMS, website conversion, paid and social media, multi-region campaigns, regional campaign support, and A/B testing • Establish standards for lead response, qualification, ownership, routing, and handoffs between central and regional teams • Partner with regional and functional leaders to coordinate channel plans, targets, source tracking, follow-up standards, and performance reviews • Partner with the Data team to maintain funnel definitions, dashboards, forecasts, and source attribution • Communicate performance, risks, and resource needs to leadership • Represent client acquisition in planning, budgeting, staffing, and cross-functional decisions • Establish a coordinated acquisition system with shared targets, clear channel ownership, timely lead follow-up, effective conversion, measurable referral and partnership results, and reliable forecasting • Build the foundation for transitioning day-to-day campaign leadership to a future Central Client Acquisition Marketing Manager

🎯 Requirements

• Leadership experience in client acquisition, marketing, Intake, outreach, enrollment, demand generation, or a related function • Experience managing teams and directly leading multi-channel marketing campaigns • Strong knowledge of acquisition funnels, lead conversion, campaign performance, attribution, and forecasting • Experience translating production goals into measurable pipeline targets and using CRM and performance data to guide decisions • Strong strategic planning, prioritization, communication, coaching, and cross-functional leadership skills • Commitment to equitable access and respectful engagement with diverse communities • Experience in clean energy, housing, nonprofit, community development, or another mission-driven field is preferred • Availability to work nights and weekends may very rarely be required • For work travel vehicle use/reimbursement, valid driver’s license and good driving record • Hired California candidates must be able to pass screening for specified illegal drugs in California

🏖️ Benefits

• Medical insurance • Dental insurance • Vision/Eye Care insurance • 5 weeks paid time off (PTO) • 13 paid holidays • Commuter Checks • 403b Retirement Plan • Employee Assistance Program (EAP) • Flexible Spending Account (FSA) • Health Savings Account (HSA) • STD insurance • LTD insurance • AD&D insurance • Work from Home opportunity • Up to 25% out-of-town travel to regional offices and special projects • GRID Alternatives may provide vehicles for work travel and/or travel reimbursement for personal vehicle use