Healthcare Segment Marketing Manager

🔥 12 hours ago

🤠 Texas, Washington – Remote

🤠 Texas – Remote ☕ Washington – Remote

💵 $99.7k - $146.3k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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Rackspace Technology

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1998

💼 Consulting

📦 Logistics

🤖 Artificial Intelligence

Consulting • Logistics • Artificial Intelligence

Rackspace Technology is a global managed cloud services provider that designs, builds, migrates and operates multicloud, hybrid and private cloud environments for enterprises. It offers consulting, professional and managed services across cloud infrastructure, application modernization, data platforms, AI/ML (Foundry of AI/FAIR), and cybersecurity, along with managed hosting, colocation and platform integrations with major hyperscalers. Rackspace serves regulated and mission-critical industries with a focus on security, compliance, cost optimization and operational reliability.

📋 Description

• Own the Healthcare segment marketing strategy and execution for the Americas • Serve as marketing lead for Rackspace’s corporate Healthcare narrative and ensure consistent messaging across regions with International Marketing • Translate business and sales priorities into integrated, account- and pipeline-focused marketing programs • Develop and execute omnichannel Healthcare programs across ABM, digital and social media, email, webinars, events, executive engagement, field programs, content, and partner activation • Partner with Healthcare Sales to identify priority accounts, audiences, and pipeline opportunities and transition engagement into sales follow-up • Maintain campaign attribution and visibility into sourced and influenced pipeline • Build Rackspace’s presence across Healthcare communities including HIMSS, CHIME, KLAS, This Week Health, and 229 Project • Develop alliance relationships with Dell Technologies, AMD, and other strategic partners to create joint Healthcare programs and incremental pipeline • Own Healthcare messaging and content frameworks, including content libraries, campaign assets, web presence, sales enablement, and thought leadership • Develop and manage the Healthcare marketing budget and evaluate program performance and ROI • Collaborate with Demand Operations, Product Marketing, Creative, Partner Marketing, Digital, and Communications • Measure lead generation, account engagement, pipeline creation and influence, conversion, and program ROI • Prepare and communicate strategy, pipeline contribution, performance insights, and recommendations for QBRs, operating reviews, and senior stakeholder discussions • Travel domestically up to 30% for healthcare community events and alliance/field presence

🎯 Requirements

• High School Diploma or regional equivalent required • Bachelor's Degree required; preferably in a field related to the role • Additional relevant experience may substitute for the degree requirement at the manager's discretion • 8–11 years of B2B marketing experience • Demonstrated depth in segment marketing, demand generation, ABM, field marketing, content, or partner activation • Proven track record of integrated, omnichannel programs generating qualified demand and creating or influencing pipeline • Experience partnering with Sales leadership and collaborating across cross-functional Marketing teams in a matrixed environment • Healthcare industry marketing experience and familiarity with the Healthcare buyer landscape and industry communities • Advanced understanding of B2B marketing strategy, demand generation, ABM, field marketing, customer lifecycle, and integrated campaign execution • Strong understanding of lead generation, account engagement, opportunity progression, pipeline, revenue, attribution, and ROI • Working knowledge of marketing automation, CRM, campaign measurement, and reporting platforms, including HubSpot and Salesforce or equivalent technologies • Understanding of partner and alliance marketing models, including joint go-to-market programs, co-marketing, MDF, and partner-led demand generation • Must be legally allowed to work in the US for any employer • This role is not sponsorship eligible • Proficiency in Asana, HubSpot, Salesforce, content and messaging development, marketing attribution, data analysis, AI-assisted marketing workflows, and executive communication

🏖️ Benefits

• Annual bonus or incentives • Equity awards • Employee Stock Purchase Plan (ESPP) • Benefits package referenced by Rackspace • Remote work option for employees not located near San Antonio, TX • Hybrid schedule near Rackspace headquarters in San Antonio, TX: two days in the office and three days working from home