Campaign Marketing Strategist

🔥 13 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SOVRA

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏛️ Government

☁️ SaaS

🏪 Marketplace

Government • SaaS • Marketplace

SOVRA is a purpose-built procurement platform that connects government buyers and suppliers across North America. The company offers a SaaS marketplace and suite of tools to manage the public procurement lifecycle — intake and request creation, solicitation authoring and distribution, proposal management, evaluation and selection, and contract creation and lifecycle management — while emphasizing transparency and compliance. SOVRA powers Bidnet Direct, Merx and Ontopical marketplaces, reports over 1 million active vendors, $22 billion in solicitations awarded in 2025, and thousands of public entities using its solutions daily.

📋 Description

• Build, launch, and optimize multi-channel demand generation campaigns that generate qualified pipeline for Sales • Partner with the Events team to drive booth traffic, capture and follow up on leads, and measure event performance • Build and execute webinar marketing campaigns across email, paid media, SDR outreach, social, and other channels • Partner with Product Marketing and Content on messaging and creative assets • Coordinate post-webinar follow-up and SDR handoff • Analyze and improve webinar registration, attendance, engagement, and pipeline • Execute and optimize LinkedIn Ads, Google Ads, retargeting, content syndication, and other paid campaigns • Manage paid media budgets, audience targeting, and ongoing performance • Develop nurture strategies and implement HubSpot campaigns, workflows, and automation with Marketing Operations • Create audience segments using behavior, lifecycle stage, firmographics, and buying intent • Monitor and report on lead flow, conversion rates, and campaign performance metrics • Design and execute A/B tests across messaging, audiences, channels, landing pages, and creative • Explore new channels, AI capabilities, and technologies to improve performance • Test opportunities to improve brand visibility across search, AI-powered discovery platforms, social media, and online communities • Become a trusted source of campaign judgment across the Buyer, Supplier, and Planning businesses

🎯 Requirements

• 3–5 years in demand generation, growth marketing, digital marketing, or campaign management • Hands-on experience in a marketing automation platform; HubSpot preferred • Experience supporting webinars, conferences, and event-based campaigns • Experience in B2B SaaS, GovTech, or procurement • Strong analytical skills and ability to manage multiple campaigns and deadlines simultaneously • Clear and precise written and verbal communication • Familiarity with AI tools for content creation, research, campaign optimization, and workflow automation • Authorization to work in the United States; work visa or transfer sponsorship is not available • Working knowledge of SEO principles and familiarity with GEO • Account-based marketing experience • Direct experience with LinkedIn Ads and Google Ads • Salesforce experience and familiarity with Salesforce reporting

🏖️ Benefits

• Comprehensive health and medical coverage • Paid time off • A structured learning and development program • Paid parental leave