Director, Omnichannel Marketing

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $145k - $181k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Inogen

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2001

🏥 Healthcare

💼 Consulting

🎖️ Defense

💰 $20M Venture Round on 2012-04

Healthcare • Consulting • Defense

Inogen is a global leader in portable oxygen technology, dedicated to innovating and improving oxygen concentrators for better patient outcomes. Since 2001, Inogen has developed multiple generations of portable oxygen concentrators (POCs), each more powerful and efficient than the last. The company's POC solutions provide flexibility and mobility to patients with oxygen therapy needs, with products offering significant battery life and ease of use. Inogen's devices are backed by peer-reviewed clinical research, ensuring their effectiveness and reliability. With a presence in over 59 countries, Inogen remains at the forefront of the global oxygen therapy market through its commitment to quality and patient-centric design.

📋 Description

• Define and lead global omnichannel marketing strategy across priority audiences and markets • Develop integrated channel strategies aligned with audience priorities, portfolio strategy, commercial goals, and approved messaging • Establish the operating model, measurement framework, planning cadence, and optimization discipline for omnichannel marketing • Identify opportunities to use AI, automation, and emerging marketing technologies • Partner with MarComm, Product Management/Upstream, channel and audience marketers, Regulatory & Legal, and external agencies • Oversee demand generation and engagement across paid media, DRTV, website, search, social, email, SEO, and lead nurture • Provide strategic direction for DRTV creative, offers, media, measurement, production, and agency partnerships • Translate business objectives into measurable marketing outcomes and performance priorities • Build a culture of testing, learning, analytics, continuous improvement, and AI-enabled innovation • Lead strategic relationships with media, digital, SEO, website, DRTV/TV, and marketing technology partners • Set agency scope, performance expectations, budgets, reporting standards, and strategic direction • Ensure Regulatory/Legal and Veeva review gates are embedded in activation workflows • Lead and develop the Omnichannel team • Build team capabilities in digital marketing, analytics, automation, AI, customer journey design, and performance optimization • Create a collaborative, accountable, and high-performance culture supporting business transformation

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field • 10+ years of marketing experience with significant omnichannel, digital, demand generation, or performance marketing leadership responsibility • Direct-response television (DRTV) experience, including hands-on strategy and/or production experience developing, launching, and optimizing DRTV campaigns (strongly preferred) • Experience working in a regulated medical device environment • Experience overseeing legal and regulatory (MLR/Veeva) review and approvals for marketing content and campaigns • Proven success leading integrated marketing programs across multiple audiences, channels, and priorities • Experience managing agencies, budgets, analytics, marketing technology platforms, and cross-functional stakeholders • Strong leadership, prioritization, executive-level storytelling, and change management skills

🏖️ Benefits

• Annual performance bonus incentive plan • Company-sponsored benefits • Wellbeing programs • Health insurance • Dental insurance • Vision insurance • 401(k) plan with employer contribution and match • Generous paid vacation leave • Paid sick leave • Paid volunteer time • Fully remote work with occasional travel for internal leadership meetings, team planning, and cross-functional collaboration