Staff Account-Based Marketing Manager

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $169k - $220k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Horizon3.ai

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

🔒 Cybersecurity

🤖 Artificial Intelligence

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

Horizon3. ai is a cybersecurity company that specializes in autonomous penetration testing through its platform, NodeZero. The company's mission is to proactively identify and address attack vectors before they can be exploited, allowing organizations to continuously assess their security posture across various environments including cloud, IoT, and on-premises systems. Founded by veterans from the US Special Operations and National Security sectors, Horizon3. ai offers a self-service SaaS solution that provides organizations with insights into their security vulnerabilities without requiring persistent or credentialed agents.

📋 Description

• Own Horizon3's account-based marketing strategy across all tiers and highest-priority target accounts • Partner with sales and SDR leadership to define and maintain segmented target account lists • Develop account-level plans including buying group mapping, engagement gap analysis, personalized messaging, and channel sequencing • Build and maintain ABM planning and reporting cadences with sales • Design and execute multi-touch programs across Influ2, ZoomInfo Co-Pilot, Reachdesk, LinkedIn, field events, direct mail, and SDR outreach • Build tiered ABM plays for cold prospects, intent-qualified accounts, open-pipeline accounts, and decision-stage accounts • Partner with field marketing on CISO dinners, roundtables, enterprise experiences, and executive events • Coordinate paid media targeting and personalized content with digital and product marketing • Own direct mail and gifting strategy, thresholds, deployment, and follow-up structure • Serve as primary ABM partner to sales and SDR leadership, sharing intent and engagement signals and coordinating follow-up • Provide sales representatives visibility into account engagement and next actions • Own the ABM technology stack with marketing operations, including Influ2, Reachdesk, ZoomInfo Co-Pilot, and Salesforce attribution • Ensure ABM activity is attributed in Salesforce using consistent UTM structure, campaign membership, and pipeline influence reporting • Define and track ABM KPIs including engagement, buying group coverage, meetings, pipeline influence, pipeline generation, and stage velocity • Build reporting frameworks and continuously optimize messaging, channels, sequencing, and offers • Report directly to the Director of Campaigns, ABM, and Marketing Operations • Travel up to 20% for key field events, internal offsites, and sales team alignment

🎯 Requirements

• 6+ years of B2B marketing experience owning strategy and execution at a high-growth SaaS or technology company • Proven track record designing and running ABM programs that generate measurable pipeline and accelerate deal velocity • Hands-on experience with 6Sense, Bombora, Influ2 or equivalent contact-level advertising platforms, Reachdesk or equivalent gifting platforms, and ZoomInfo • Strong command of Salesforce for campaign attribution, account-level pipeline tracking, and ABM reporting • Experience partnering closely with sales and SDR teams, including account planning sessions and pipeline reviews • Ability to build buying group maps, account engagement plans, and tiered program plays from scratch • Strong cross-functional collaboration skills with field marketing, digital, product marketing, and marketing ops • Strong project management and organizational skills • Ability to translate complex technical subject matter into messaging for CISOs, security architects, and IT/SecOps practitioners • Experience in cybersecurity, DevSecOps, or adjacent B2B security markets • Familiarity with LinkedIn Campaign Manager • Experience with direct mail and gifting programs as coordinated ABM plays • Experience supporting Federal or Public Sector ABM motions • Familiarity with Pardot, Marketo, or HubSpot • Legally authorized to work in the United States

🏖️ Benefits

• Equity package in the form of stock options for all full-time roles • Health, vision & dental insurance for you and your family • Flexible vacation policy • Generous parental leave • Career development opportunities • Inclusive and collaborative work culture • Remote work model • Job-related travel expenses reviewed and approved by manager