Product Marketing Manager

🔥 1 minute ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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GridBeyond

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📦 Logistics

⚡ Energy

Consulting • Logistics • Energy

GridBeyond is a leading technology platform specializing in managing distributed and flexible energy resources. The company provides software solutions for energy users and asset owners, optimizing renewables such as wind, solar, and hydro, as well as battery storage, to enhance grid balancing services. GridBeyond supports organizations in managing energy price risks, achieving net zero carbon management, and implementing demand-side response strategies. Their technology bridges the gap between distributed energy resources and electricity markets, helping asset owners and energy consumers unlock new revenues and savings, while promoting sustainability and resilience. With a focus on real-time solutions, GridBeyond aids in transforming energy into economic opportunities, paving the way for a shared energy economy.

📋 Description

• Develop deep understanding of product value propositions across market participation, battery management, and demand-side response • Create product positioning, messaging, and competitive battlecards • Collaborate with product managers on industry analysis, market trends, and opportunities • Produce product collateral, case studies, thought leadership, blogs, web copy, advertorials, email campaigns, and customer success stories • Develop customer advocacy programs and translate technical capabilities into business benefits • Manage product promotion across LinkedIn and online trade publications • Collaborate on integrated marketing campaigns and email marketing by industry, persona, and product offering • Plan and execute product launch events • Lead planning and execution of U.S. marketing events, industry conferences, and webinars • Manage company presence at industry events, including researching events, identifying attendees, securing speaking and exhibition opportunities, and generating media coverage • Represent the company at key U.S. industry events and build relationships with potential customers • Coordinate with sales to maximize event lead generation and follow-up • Measure and report event ROI and effectiveness

🎯 Requirements

• 5+ years of product marketing experience in the energy industry • Demonstrated understanding of energy markets, battery storage systems, and demand response technologies • Excellent writing and communication skills with ability to translate complex technical concepts • Experience developing marketing strategies for B2B technology products • Proven track record of successful product launches and campaigns • Bachelor’s degree in marketing, Business, or related field • Self-starter with a “can do” attitude • MS Office and advanced PowerPoint proficiency • Ability to work effectively autonomously and with key team members and the wider business • Organized and a strong coordinator • Preferred: experience with renewable energy technologies and smart grid solutions • Preferred: knowledge of energy trading platforms and forecasting tools • Preferred: understanding of utility operations and regulatory environment • Preferred: experience with marketing automation software such as Pardot, Engagement Studio, HubSpot, or Marketo • Preferred: MBA or advanced degree in a relevant field

🏖️ Benefits

• Excellent salary commensurate to experience • 30/31 paid days off per year (including holidays) • 401K with generous employer contribution • Paid market leading medical insurance cover • Self-development funding • Paid Maternity and Paternity Leave • Work from anywhere once a year