Senior Web Analyst

🔥 1 hour ago

🏰 Missouri – Remote

🏰 Missouri – Remote

💵 $89.8k - $134.7k / year

⏰ Full Time

🟠 Senior

🧐 Analyst

👻 Ghost score 0%

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H&R Block

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1955

💸 Finance

👥 B2C

🤝 B2B

Finance • B2C • B2B

H&R Block is a U. S. -based tax preparation and financial services company founded in 1955 that helps individuals and small businesses with tax filing, bookkeeping, payroll, business-formation services, and related financial products. The company operates retail and franchise tax offices, offers online filing and tax-software options, provides financial products (refund advances, a branded debit card and other bank products in partnership with Pathward), and serves both consumer and small-business customers. H&R Block also runs training and seasonal staffing programs, and provides resources such as The Tax Institute and audit/notice support.

📋 Description

• Analyze customer behavior across H&R Block digital properties using Adobe Analytics and Customer Journey Analytics (CJA), identifying trends, friction points, and opportunities to improve customer experiences • Develop and maintain measurement frameworks, reports, dashboards, segments, calculated metrics, and CJA workspaces monitoring engagement, conversion, retention, and customer journey performance • Translate business questions and requirements into analyses, measurement strategies, tagging requirements, and scalable reporting solutions • Perform behavioral analysis, forecasting, trend analysis, and statistical modeling to provide actionable insights and recommendations supporting business planning and strategy • Define and maintain web analytics measurement requirements, including events, dimensions, metrics, segments, reporting structures, and enterprise KPI alignment • Develop and maintain CJA data views and reporting structures supporting cross-channel customer journey analysis and consistency across Adobe Analytics, CJA, and enterprise reporting solutions • Partner with Adobe Analytics, Adobe Experience Platform, Adobe Target, and Web SDK teams to support implementations, platform upgrades, API integrations, data connectivity, and related initiatives • Lead analytics QA and implementation validation efforts, including test plans, test cases, troubleshooting, root-cause analysis, and resolution of data quality or implementation issues • Maintain analytics documentation and support enterprise governance and data quality standards across measurement, reporting, and analytics implementations • Partner with Product, Marketing, Technology, Customer Experience, Data Science, Martech, Adobe consultants, and other stakeholders to provide measurement expertise and communicate insights to technical and non-technical audiences

🎯 Requirements

• 7+ years of experience in web analytics, digital analytics, marketing analytics, or related fields • Advanced experience with Adobe Analytics, including reports, dashboards, segments, calculated metrics, and analysis workspaces • Strong understanding of digital measurement, customer behavior analysis, online conversion optimization, analytics tagging methodologies, and data collection frameworks • Experience gathering business requirements and translating them into reporting, measurement, and analytics solutions • Experience leading analytics QA, implementation validation, and data quality efforts • Working knowledge of SQL, Excel, and data visualization tools • Excellent communication, presentation, and stakeholder management skills, with experience working across cross-functional teams and external consulting partners • Experience with Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP) • Experience with Adobe Web SDK implementations, APIs, and data integrations • Experience supporting Adobe Target, experimentation, or personalization initiatives • Experience with customer journey analysis and cross-channel reporting • Knowledge of statistical analysis, forecasting methodologies, and predictive modeling • Experience working within enterprise-scale analytics environments • Experience in financial services, retail, customer experience, or digital marketing

🏖️ Benefits

• Medical and prescription drug coverage for qualifying associates and eligible dependents • H&R Block Retirement Savings Plan (401(k) Plan) • Employee Assistance Program • Virtual fitness center programs • Associate discount program • Business Travel Accident Insurance • Associate Tax Prep benefit • Competitive pay • Comprehensive benefits • Support for life both in and outside of work • Continuous learning

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