Lead Marketing Workflow Manager, Integrated Channels

🔥 47 minutes ago

🏰 Missouri – Remote

🏰 Missouri – Remote

💵 $101.2k - $161.9k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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H&R Block

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1955

💸 Finance

👥 B2C

🤝 B2B

Finance • B2C • B2B

H&R Block is a U. S. -based tax preparation and financial services company that provides in-person and online tax filing, tax professionals, small business bookkeeping and payroll, and related financial products such as refund advances and prepaid cards. Founded in 1955, it operates retail tax offices, franchises, and digital platforms to serve consumers and small businesses with tax, accounting, and financial solutions.

📋 Description

• Manage incoming requests across Media, Lifecycle, CRM, and Corporate Communications, flexing focus based on seasonal and business priorities • Own intake and prioritization, ensuring requests include audiences, channels, timing, specifications, budget or data needs, content sources, and decision owners • Maintain visibility into priorities, dependencies, capacity, and delivery dates; facilitate tradeoff conversations when demand exceeds resources • Build and manage backward plans from launch, flight, and deployment dates • Establish deadlines for creative, assets, trafficking, data, proofing, approvals, and delivery • Maintain integrated launch and deployment calendars adapted to each channel’s requirements • Track work from planning through launch and coordinate cross-functional handoffs across internal teams, agencies, vendors, and partners • Monitor progress, identify risks or conflicts, and escalate issues with recommendations on timing, scope, resources, or next steps • Serve as an operational point of contact for agencies, vendors, and delivery partners • Coordinate deliverables, feedback, approvals, investment needs, and timelines • Track team and partner capacity and utilization and recommend sequencing, resourcing, and workload adjustments • Provide status reporting and continuously improve workflows, request forms, templates, dashboards, and processes within the work management platform

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, Project Management, or a related field, or equivalent work experience • 7+ years of experience in workflow management, traffic management, marketing operations, media operations, project management, or a related field • Experience leading intake, prioritization, capacity planning, and workflow across multiple marketing channels or functions, including managing fixed launch dates, dependencies, and approval requirements • Working knowledge of at least two of the following areas: paid media operations; lifecycle, CRM, email, SMS, push, or in-product messaging; corporate, executive, or internal communications • Experience working with external agencies, vendors, or delivery partners • Experience using a work management platform such as Workfront, Wrike, Asana, or Jira • Proven ability to manage a high volume of concurrent work, identify risks and blockers, facilitate tradeoffs, and drive cross-functional alignment without direct authority • Experience supporting integrated marketing campaigns across paid media and owned channels • Experience with media trafficking, material deadlines, channel specifications, investment approvals, and budget or burn reporting • Experience managing deployment calendars, audience segmentation requests, contact-frequency governance, proofing, and send approvals • Experience partnering with Procurement, Supplier Management, Legal, Finance, Analytics, or executive communications teams • Experience with Workfront, including request queues, templates, resource or capacity planning, and reporting • Experience working within Marketing Operations, a Program Management Office, or centralized workflow function, including supporting the transition of work from agency partners to in-house teams

🏖️ Benefits

• Medical and prescription drug coverage for qualifying associates and eligible dependents • H&R Block Retirement Savings Plan (401(k) Plan) • Employee Assistance Program • (Virtual) fitness center programs • Associate discount program • Business Travel Accident Insurance • Associate Tax Prep benefit • Competitive pay • Comprehensive benefits • Support for life both in and outside of work • Continuous learning

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