Senior Marketing Manager, Brand Programs – Activations

🔥 12 hours ago

🏰 Missouri – Remote

🏰 Missouri – Remote

💵 $101.2k - $161.9k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

H&R Block

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1955

💸 Finance

👥 B2C

🤝 B2B

Finance • B2C • B2B

H&R Block is a U. S. -based tax preparation and financial services company that provides in-person and online tax filing, tax professionals, small business bookkeeping and payroll, and related financial products such as refund advances and prepaid cards. Founded in 1955, it operates retail tax offices, franchises, and digital platforms to serve consumers and small businesses with tax, accounting, and financial solutions.

📋 Description

• Champion the evolution and activation of H&R Block's brand strategy, positioning, and platform • Help shape messaging frameworks, strategic narratives, and communication priorities • Establish clear measurement frameworks for brand health and activation performance • Lead development of enterprise brand activations, tentpole programs, partnerships, sponsorships, and cultural moments, connecting paid, earned, and owned efforts • Support development of thought leadership, community programs, and cause-related initiatives • Lead the systems, processes, tools, and governance that enable effective brand management and enterprise consistency • Partner with Internal Communications, HR, and enterprise leaders to embed the H&R Block brand throughout the associate experience • Coach, develop, and inspire a high-performing team • Foster a culture of strategic thinking, collaboration, curiosity, and accountability • Collaborate with GTM, Content, Creative, Communications, Media, Product, Lifecycle, Customer Experience, Research, and other teams to translate brand strategy into integrated programs and measurable business impact • Oversee a team responsible for brand activations, strategic partnerships, brand governance, and operational excellence

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, Public Relations, Advertising, or a related field • 7+ years of experience in brand marketing, experiential marketing, partnerships, sponsorships, program management, or related disciplines • Demonstrated experience leading complex, cross-functional marketing programs from strategy through execution • Strong understanding of brand strategy, customer engagement, and integrated marketing principles • Experience managing agencies, vendors, partnerships, and external stakeholders • Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously • Experience developing activation plans, managing budgets, and measuring program performance • Excellent communication, presentation, and stakeholder management skills • Ability to influence and collaborate effectively across all levels of the organization • Experience leveraging customer insights and performance data to inform strategy and decision-making • Strong leadership capabilities with experience guiding teams, projects, and cross-functional workstreams • Experience leading and developing people • Strong analytical mindset with ability to connect insights to action • Familiarity with brand tracking, audience segmentation, customer insights, and measurement frameworks • Master's of Business Administration preferred • Experience within financial services, retail, hospitality, or other consumer-focused industries preferred • Experience working within highly regulated industries and navigating legal and compliance requirements preferred • Experience in a large matrixed marketing organization preferred • Experience with franchised, multi-unit retail, financial services and/or seasonal businesses preferred

🏖️ Benefits

• Competitive pay • Medical and prescription drug coverage for qualifying associates and eligible dependents • H&R Block Retirement Savings Plan (401(k) Plan) • Employee Assistance Program • (Virtual) fitness center programs • Associate discount program • Business Travel Accident Insurance • Associate Tax Prep benefit • Incentive compensation or short-term incentive plans may provide additional earnings • Continuous learning • Support for well-being and life inside and outside of work