Senior Product Marketing Manager

🔥 0 minutes ago

🏰 Missouri – Remote

🏰 Missouri – Remote

💵 $101.2k - $161.9k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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H&R Block

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1955

💸 Finance

👥 B2C

🤝 B2B

Finance • B2C • B2B

H&R Block is a U. S. -based tax preparation and financial services company that provides in-person and online tax filing, tax professionals, small business bookkeeping and payroll, and related financial products such as refund advances and prepaid cards. Founded in 1955, it operates retail tax offices, franchises, and digital platforms to serve consumers and small businesses with tax, accounting, and financial solutions.

📋 Description

• Lead go-to-market strategy and planning for Consumer Tax products, services, experiences, and key business initiatives • Develop product positioning, value propositions, customer messaging frameworks, and market narratives • Translate product roadmaps, customer needs, and business priorities into marketing strategies • Create integrated launch plans aligning Marketing, Product, Operations, Retail, Franchise, and Customer Experience stakeholders • Develop creative briefs guiding campaign development • Partner with Creative, Channel Marketing, CRM, Paid Media, and Content teams to activate go-to-market strategies across customer touchpoints • Conduct customer, market, and competitive analysis • Define target audiences, customer segments, and market opportunities with Analytics and Audience Strategy teams • Develop marketing plans supporting launches, feature releases, seasonal initiatives, and business priorities • Monitor product performance, customer behavior, market trends, and competitive activity • Measure launch effectiveness, adoption metrics, and marketing performance for continuous optimization • Present recommendations, business cases, launch strategies, and performance results to senior leadership and cross-functional partners • Support annual planning by identifying growth opportunities, customer needs, competitive threats, and product marketing priorities

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field • 7+ years of experience in product marketing, marketing strategy, go-to-market planning, integrated marketing, or related disciplines • Experience leading go-to-market initiatives and product launches within a consumer-focused organization • Strong understanding of product positioning, value proposition development, customer segmentation, and messaging strategy • Experience partnering with Product Management, Analytics, Customer Experience, Operations, and Marketing teams in a highly matrixed environment • Ability to develop customer-centric marketing strategies driving awareness, adoption, engagement, and business growth • Strong analytical skills using customer insights, market research, and performance data for decision-making • Excellent communication, presentation, stakeholder management, and influencing skills • Ability to lead complex cross-functional initiatives and manage multiple priorities simultaneously • Experience developing creative briefs and guiding integrated marketing campaigns from concept through launch • Preferred: Master of Business Administration • Preferred: Experience in a large matrixed marketing organization • Preferred: Experience with franchised, multi-unit retail, financial services and/or seasonal businesses

🏖️ Benefits

• Competitive pay • Comprehensive benefits • Medical and prescription drug coverage for associates and eligible dependents • H&R Block Retirement Savings Plan (401(k) Plan) • Employee Assistance Program • (Virtual) fitness center programs • Associate discount program • Business Travel Accident Insurance • Associate Tax Prep benefit • Incentive compensation or short-term incentive plans may provide additional earnings for successful candidates • Continuous learning • Support for life both in and outside of work