Senior Product Marketer

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $107.7k - $161.6k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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HubSpot

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

🤝 B2B

☁️ SaaS

📣 Marketing

B2B • SaaS • Marketing

HubSpot is an AI-powered customer platform that combines marketing, sales, and customer service software into one integrated suite. With over 238,000 customers in 135 countries, HubSpot offers tools for marketing automation, sales management, customer service, content marketing, operations, and B2B commerce. With products like Marketing Hub, Sales Hub, Service Hub, and Content Hub, HubSpot enables businesses to generate leads, close deals, and provide excellent customer support, all while using AI to enhance operations and insights. The platform is designed to unify teams and customer data, supporting both small startups and large enterprises in their growth journey.

📋 Description

• Lead end-to-end go-to-market strategy and execution for Breeze Assistant, including positioning, messaging, launches, and ongoing commercialization • Define the customer-facing narrative for AI credits and usage-based monetization, explaining value, consumption, and ROI • Partner with Product, Pricing, Engineering, Sales, Customer Success, and GTM Enablement on product launches and adoption programs • Build messaging frameworks, demo narratives, playbooks, and customer-facing assets for field teams • Own and evolve HubSpot’s AI Use Case Library • Gather customer insights, competitive intelligence, product feedback, and market trends to refine positioning and messaging • Develop scalable enablement programs to improve seller confidence, customer activation, and AI adoption • Use AI-powered workflows to improve messaging development, content creation, competitive analysis, and operational efficiency

🎯 Requirements

• 5+ years in Product Marketing or a related B2B SaaS go-to-market function • Proven success leading complex product launches with multiple cross-functional stakeholders • Exceptional positioning, messaging, and storytelling skills • Ability to translate technical AI concepts into clear customer value • Experience developing sales enablement content that improves field readiness and customer adoption • Strong executive communication, stakeholder management, and influence skills • Experience partnering with Product Management, Pricing, Sales, and Customer Success • Comfort operating in fast-moving, ambiguous environments • Experience using AI tools for content creation, research, analysis, or operational scale • Experience marketing AI-powered products or platform capabilities is nice to have • Familiarity with usage-based, consumption-based, or credits-based pricing models is nice to have • Experience supporting platform or ecosystem product launches is nice to have • Experience building unified platform product narratives is nice to have • Background supporting enterprise SaaS or product-led growth motions is nice to have

🏖️ Benefits

• Annual cash compensation range of $107,700–$161,600 USD • Eligibility for annual bonus targets under HubSpot’s bonus plan for eligible roles • Eligibility for on-target commission for employees in eligible roles • Eligibility to participate in HubSpot’s equity plan and receive restricted stock units (RSUs) for some roles • Flexible work arrangements • In-person team and Product Group events • Disability accommodations and assistance • Support for alternative travel arrangements when accommodations are needed