Senior Web Analyst

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🏰 Missouri – Remote

🏰 Missouri – Remote

💵 $89.8k - $134.7k / year

⏰ Full Time

🟠 Senior

🧐 Analyst

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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H&R Block

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1955

💸 Finance

👥 B2C

🤝 B2B

Finance • B2C • B2B

H&R Block is a U. S. -based tax preparation and financial services company that provides in-person and online tax filing, tax professionals, small business bookkeeping and payroll, and related financial products such as refund advances and prepaid cards. Founded in 1955, it operates retail tax offices, franchises, and digital platforms to serve consumers and small businesses with tax, accounting, and financial solutions.

📋 Description

• Analyze customer behavior across H&R Block digital properties using Adobe Analytics and Customer Journey Analytics (CJA) • Identify trends, friction points, and opportunities to improve customer experiences • Develop and maintain measurement frameworks, reports, dashboards, segments, calculated metrics, and CJA workspaces • Monitor engagement, conversion, retention, and customer journey performance • Translate business questions and requirements into analyses, measurement strategies, tagging requirements, and scalable reporting solutions • Perform behavioral analysis, forecasting, trend analysis, and statistical modeling • Provide actionable insights and recommendations supporting business planning and strategy • Define and maintain web analytics measurement requirements, including events, dimensions, metrics, segments, reporting structures, and enterprise KPI alignment • Develop and maintain CJA data views and reporting structures for cross-channel customer journey analysis • Partner with Adobe Analytics, Adobe Experience Platform, Adobe Target, and Web SDK teams on implementations, upgrades, API integrations, and data connectivity • Lead analytics QA and implementation validation, including test plans, test cases, troubleshooting, root-cause analysis, and issue resolution • Maintain analytics documentation and support enterprise governance and data quality standards • Partner with Product, Marketing, Technology, Customer Experience, Data Science, Martech, Adobe consultants, and other stakeholders • Communicate insights to technical and non-technical audiences

🎯 Requirements

• 7+ years of experience in web analytics, digital analytics, marketing analytics, or related fields • Advanced experience with Adobe Analytics, including reports, dashboards, segments, calculated metrics, and analysis workspaces • Strong understanding of digital measurement, customer behavior analysis, online conversion optimization, analytics tagging methodologies, and data collection frameworks • Experience gathering business requirements and translating them into reporting, measurement, and analytics solutions • Experience leading analytics QA, implementation validation, and data quality efforts • Working knowledge of SQL, Excel, and data visualization tools • Excellent communication, presentation, and stakeholder management skills, with experience working across cross-functional teams and external consulting partners • Experience with Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP) • Experience with Adobe Web SDK implementations, APIs, and data integrations • Experience supporting Adobe Target, experimentation, or personalization initiatives • Experience with customer journey analysis and cross-channel reporting • Knowledge of statistical analysis, forecasting methodologies, and predictive modeling • Experience working within enterprise-scale analytics environments • Experience in financial services, retail, customer experience, or digital marketing

🏖️ Benefits

• Medical and prescription drug coverage for qualifying associates and eligible dependents • H&R Block Retirement Savings Plan (401(k) Plan) • Employee Assistance Program • Virtual fitness center programs • Associate discount program • Business Travel Accident Insurance • Associate Tax Prep benefit • Competitive pay • Comprehensive benefits • Support for life both in and outside of work • Continuous learning

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