Coordinator – Conversion Rate Optimization

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🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟢 Junior

📊 Conversion Rate Optimizer (CRO)

🚫👨‍🎓 No degree required

👻 Ghost score 12%

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Hard Rock Digital

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2020

🎲 Gambling

🎮 Gaming

💰 $85M GROWTH EQUITY NON VC on 2023-03

Gambling • Gaming

Hard Rock Digital is the interactive gaming and sports-betting arm of Hard Rock International and the Seminole Tribe of Florida. It builds and operates the Hard Rock Bet sportsbook and online casino (available on mobile app and desktop) and Hard Rock Games social gaming apps, delivering sports betting, online casino (slots, table games, live casino) and casual/social gaming experiences tied to the Hard Rock entertainment brand. Hard Rock Digital serves as the exclusive vehicle for Hard Rock International and Seminole Gaming for interactive gaming and sports betting on a global basis.

📋 Description

• Analyze marketing acquisition performance and connect campaign attribution data with downstream user behavior and conversion rates • Monitor mobile attribution using AppsFlyer or similar Mobile Measurement Partners (MMPs) to evaluate full-funnel conversion rates • Analyze customer journeys, conversion funnels, engagement, and drop-offs across web and mobile platforms • Use Amplitude, Mixpanel, FullStory, Google Analytics, and similar product analytics tools to understand user behavior and identify friction points • Monitor conversion rates, acquisition performance, retention, and engagement to identify optimization opportunities • Develop data-driven hypotheses and recommendations to improve customer journeys • Coordinate A/B testing initiatives, monitor results, and document learnings • Validate tracking, conversion events, and measurement implementations for accurate reporting • Collaborate with Marketing, Product, CRM, and Engineering teams to implement optimization initiatives • Support ASO activities, including app store listing updates, creative assets, and performance reporting

🎯 Requirements

• 1–2 years of experience in product analytics, marketing analytics, mobile app analytics, growth, or CRO • Experience using product analytics tools such as Amplitude, Mixpanel, FullStory, Google Analytics, or similar platforms • Knowledge of mobile marketing attribution, ideally with hands-on experience using AppsFlyer or another MMP • Experience analyzing customer journeys, conversion funnels, user behavior, and drop-offs • Understanding of marketing and product KPIs, including conversion rate, CPA/CAC, retention, engagement, and LTV • Ability to translate data into actionable insights and recommendations • Familiarity with A/B testing principles and experimentation • Strong communication, organizational, and analytical skills, with the ability to collaborate across teams • Preferred: Experience in real-money gaming, including sports betting, online casino, daily fantasy sports, or prediction markets • Preferred: Experience in mobile-first consumer businesses, performance marketing, or growth analytics • Preferred: Familiarity with SKAdNetwork (SKAN) and iOS attribution measurement • Preferred: Experience with session replay or behavioral analytics tools • Preferred: Familiarity with ASO, App Store Connect, Google Play Console, MobileAction, or MobileAppTweak • Preferred: Experience supporting A/B testing, onboarding optimization, or customer retention initiatives

🏖️ Benefits

• Competitive pay and benefits • Flexible vacation allowance • A hybrid / remote working environment • Startup culture backed by a secure, global brand • Diverse and inclusive work environment • Equal opportunity employer

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