Senior Manager, Advertising

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HarperCollins Publishers

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1817

👥 B2C

📱 Media

🛍️ eCommerce

B2C • Media • eCommerce

HarperCollins Publishers is a leading global publishing house committed to supporting authors and delivering diverse narratives that resonate with readers worldwide. With a rich history dating back to 1817, HarperCollins offers a wide range of books across various genres including biographies, cookbooks, fiction, and children's literature. The company focuses on promoting creativity and innovation within a welcoming culture, fostering connections among authors, employees, and the community.

📋 Description

• Oversee media buying across HarperCollins adult and children’s titles, under the direction of Director, Advertising (roughly 40 titles/season) • Execute paid social advertising campaigns across multiple self-serve platforms including, but not limited to, Meta, TikTok, SnapChat, and Reddit, ensuring campaigns are set up accurately with strong attention to detail • Advise on advertising strategies based on past and current campaign performance • Regularly update marketing teams on status and performance of live campaigns, and provide and implement recommendations for improvement • Set up and launch programmatic campaigns via The Trade Desk • Weekly and ad hoc reporting for high-level campaigns • Handle all invoicing and internal “client” support issues promptly and professionally • Support the Director, Advertising in developing and executing presentations and final campaign reporting

🎯 Requirements

• 4 year college degree or equivalent work experience • 4 + years advertising media buying experience • Strong hands-on experience with Meta ads is required; experience with other social advertising platforms like Snapchat, TikTok, Pinterest, etc. is strongly preferred • Must have deep familiarity with modern Meta campaign structure and best practices • Proven ability to manage high campaign volume with strong attention to detail • Highly analytical; able to review performance data and identify opportunities and clear action items to improve • Must have agency or "internal client services" experience and thrive on working closely with different teams and satisfying multiple stakeholders in a fast-paced environment • Proficiency with creative development tools (e.g. Canva, Veo3) and AirTable a plus • Strong presentation skills • Background in consumer marketing preferred

🏖️ Benefits

• comprehensive and highly competitive benefits package • physical health • retirement and savings • caregiving • emotional wellbeing • transportation • elective benefits employees may select