Director, Patient and Brand Marketing

Job not on LinkedIn

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $212k - $265k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

👻 Ghost score 0%

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Headway

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

🏪 Marketplace

☁️ SaaS

💰 $100M Series D - Headway on 2024-07

Healthcare • Marketplace • SaaS

Headway is a healthcare technology company (Therapymatch, Inc. ) that operates an insurance-native marketplace connecting people with licensed mental health providers — therapists and psychiatrists — for in-person and online care. Headway matches users with providers by specialty, location, and insurance coverage, handles insurance verification and billing, and offers tools for providers (provider portal and an insurance-native EHR) to reduce administrative burden. The platform partners with 100+ insurance plans, supports many languages, and emphasizes affordable, in-network mental health care.

📋 Description

• Lead a team responsible for patient and brand marketing • Report to the Head of Brand, PMM & Communications • Bring consumer product experiences to market for patients • Develop insight into patients’ beliefs, fears, and needs throughout their mental healthcare journey • Plan 360 advertising campaigns, influencer marketing campaigns, brand partnerships, activations, and experiences • Plan media campaigns, manage large budgets, test and optimize spend and channel mix • Shape products, content, and experiences to differentiate Headway in the market • Own brand awareness, brand perception, funnel conversion, acquisition efficiency, and experimentation outcomes • Use A/B testing, incrementality testing, brand trackers, media mix, and attribution modeling • Attract, develop, and retain high-performing marketers

🎯 Requirements

• Experience across brand marketing, product marketing, and integrated marketing • At least 3 years of hands-on media experience • Understanding of media math and campaign optimization for business goals • Experience leading or closely partnering with product marketing teams • Experience driving brand strategy, creative, and partnerships in highly competitive, regulated categories • 15+ years of marketing experience • Mix of agency and in-house experience • Experience at best-in-class consumer tech brands • Multi-sided marketplace experience is a plus

🏖️ Benefits

• Equity • Robust health and wellness benefits • Retirement savings • Meaningful ownership opportunities through equity • Reasonable accommodations for persons with disabilities