Staff Product Marketing Manager – Patient Growth

Job not on LinkedIn

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $190k - $238k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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Headway

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

🏪 Marketplace

☁️ SaaS

💰 $100M Series D - Headway on 2024-07

Healthcare • Marketplace • SaaS

Headway is a healthcare technology company (Therapymatch, Inc. ) that operates an insurance-native marketplace connecting people with licensed mental health providers — therapists and psychiatrists — for in-person and online care. Headway matches users with providers by specialty, location, and insurance coverage, handles insurance verification and billing, and offers tools for providers (provider portal and an insurance-native EHR) to reduce administrative burden. The platform partners with 100+ insurance plans, supports many languages, and emphasizes affordable, in-network mental health care.

📋 Description

• Own the patient journey from care search through provider selection and ongoing engagement • Use customer insights and funnel data to identify high-impact opportunities • Reduce friction through messaging, information sequencing, and anticipatory patient experiences • Develop patient positioning, messaging frameworks, and launch narratives • Lead patient go-to-market strategy across Growth and Lifecycle • Define what to bring to market, for whom, when, where, and with what message • Develop hypotheses, run experiments, and improve the patient journey • Partner with Product, Research, and Creative teams • Raise the standard for consumer product marketing as the team grows

🎯 Requirements

• 8+ years of significant product marketing or growth marketing experience • Meaningful consumer-facing marketing experience • Ownership of business outcomes • Ability to turn qualitative customer insight and quantitative evidence into clear decisions • Understanding of consumer funnels across acquisition and lifecycle • Strong experimentation and hypothesis-driven thinking • Strategic writing skills, including positioning, messaging, briefs, and narratives • Experience in a regulated or highly constrained consumer category • Ability to influence senior stakeholders and update thinking based on evidence • Thoughtful use of AI in workflow • Measurable examples of changing customer behavior and business outcomes • Authorization to work in the United States for any employer

🏖️ Benefits

• Equity / meaningful ownership opportunities • Robust health and wellness benefits • Retirement savings • Reasonable accommodations for persons with disabilities • Inclusive workplace commitment