Staff Product Marketing Manager – Provider Experience

Job not on LinkedIn

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $190k - $238k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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Headway

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

🏪 Marketplace

☁️ SaaS

💰 $100M Series D - Headway on 2024-07

Healthcare • Marketplace • SaaS

Headway is a healthcare technology company (Therapymatch, Inc. ) that operates an insurance-native marketplace connecting people with licensed mental health providers — therapists and psychiatrists — for in-person and online care. Headway matches users with providers by specialty, location, and insurance coverage, handles insurance verification and billing, and offers tools for providers (provider portal and an insurance-native EHR) to reduce administrative burden. The platform partners with 100+ insurance plans, supports many languages, and emphasizes affordable, in-network mental health care.

📋 Description

• Understand provider needs, behaviors, and the competitive landscape • Bring provider insight into Product decisions • Own provider positioning and messaging • Translate provider insight and product capabilities into a clear, differentiated value story • Lead Provider Experience go-to-market strategies for new products and capabilities • Drive product adoption, engagement, and retention • Lead GTM channel planning and execution • Translate GTM strategy into an integrated marketing plan • Lead cross-functional marketing partners toward shared goals • Identify high-impact opportunities to improve provider experience and drive adoption and engagement • Equip Lifecycle, Growth, Enablement, and Customer Success teams with frameworks and tools • Partner with Provider Experience, Design, Lifecycle Marketing, Research, Creative, and other marketing teams

🎯 Requirements

• Significant product marketing management experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses • Track record of bringing products to market and driving adoption • Strong knowledge of customers and markets • Experience building positioning and messaging • Experience influencing Product strategy • Understanding of driving product adoption and engagement • Ability to connect customer insight, product value, and GTM execution to measurable business outcomes • Comfort with ambiguity and forming a point of view without perfect information • Ability to prioritize high-impact work • Ability to lead complex cross-functional work across Product, Lifecycle, Customer Success, Research, and Creative without formal authority • Ability to hold strong points of view with senior stakeholders and adapt when evidence changes • Ability to use AI to improve work and build workflows that improve team quality or velocity • Authorization to work in the United States for any employer

🏖️ Benefits

• Equity • Robust health and wellness benefits • Retirement savings • Meaningful ownership opportunities through equity • Remote work arrangement