Staff Product Marketing Manager – Provider Growth

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $190k - $238k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Headway

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

🏪 Marketplace

☁️ SaaS

💰 $100M Series D - Headway on 2024-07

Healthcare • Marketplace • SaaS

Headway is a healthcare technology company (Therapymatch, Inc. ) that operates an insurance-native marketplace connecting people with licensed mental health providers — therapists and psychiatrists — for in-person and online care. Headway matches users with providers by specialty, location, and insurance coverage, handles insurance verification and billing, and offers tools for providers (provider portal and an insurance-native EHR) to reduce administrative burden. The platform partners with 100+ insurance plans, supports many languages, and emphasizes affordable, in-network mental health care.

📋 Description

• Build deep provider insight by understanding providers, markets, and competitive landscapes • Bring provider perspectives into Product and Growth decisions • Own provider positioning and messaging • Turn provider insight and Headway capabilities into a differentiated story that attracts providers and builds trust • Lead Provider Growth go-to-market strategies driving provider acquisition, activation, and early engagement • Lead GTM channel planning and execution • Translate GTM strategy into integrated marketing plans • Lead cross-functional marketing partners toward shared goals • Identify high-impact opportunities to attract and activate providers • Equip Growth, Sales, Enablement, and Customer Success teams with frameworks and tools • Partner with Provider Growth, Design, Lifecycle Marketing, Research, Creative, Product, Growth, Sales, and Customer Success teams

🎯 Requirements

• Significant product marketing management experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses • Track record of driving customer acquisition and activation • Deep knowledge of customers, markets, and competitive landscapes • Experience building positioning and messaging • Experience influencing Product and Growth strategy • Understanding of provider acquisition and activation • Ability to connect customer insight, positioning, and GTM execution to measurable business outcomes • Comfort with ambiguity and prioritization without perfect information • Ability to lead complex cross-functional work across Product, Growth, Sales, Customer Success, Research, and Creative without formal authority • Ability to develop and defend points of view with senior stakeholders • Experience using AI to improve work and build team workflows • Authorized to work in the United States for any employer

🏖️ Benefits

• Equity • Robust health and wellness benefits • Retirement savings • Meaningful ownership opportunities through equity • Reasonable accommodations for persons with disabilities