Director, Patient and Brand Marketing

Job not on LinkedIn

🕒 October 13

🇺🇸 United States – Remote

💵 $212k - $265k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Headway

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

🛡️ Insurance

💼 Consulting

📦 Logistics

Insurance • Consulting • Logistics

Headway is a platform that connects individuals with mental health providers, helping them find the right fit according to their needs and insurance coverage. By partnering with numerous insurance providers, Headway ensures that users can access mental health care affordably. It offers both in-person and virtual care options, and manages the payment and billing processes for a hassle-free experience. The platform's aim is to simplify the search and access to therapy and psychiatric support for users, allowing them to focus on their mental health without the administrative burdens.

📋 Description

• Lead a team responsible for patient and brand marketing • Report to the Head of Brand, PMM & Communications • Bring consumer product experiences to market for patients • Develop insight into patients’ beliefs, fears, and needs throughout their mental healthcare journey • Plan 360 advertising campaigns, influencer marketing campaigns, brand partnerships, activations, and experiences • Plan media campaigns, manage large budgets, test and optimize spend and channel mix • Shape products, content, and experiences to differentiate Headway in the market • Own brand awareness, brand perception, funnel conversion, acquisition efficiency, and experimentation outcomes • Use A/B testing, incrementality testing, brand trackers, media mix, and attribution modeling • Attract, develop, and retain high-performing marketers

🎯 Requirements

• Experience across brand marketing, product marketing, and integrated marketing • At least 3 years of hands-on media experience • Understanding of media math and campaign optimization for business goals • Experience leading or closely partnering with product marketing teams • Experience driving brand strategy, creative, and partnerships in highly competitive, regulated categories • 15+ years of marketing experience • Mix of agency and in-house experience • Experience at best-in-class consumer tech brands • Multi-sided marketplace experience is a plus

🏖️ Benefits

• Equity • Robust health and wellness benefits • Retirement savings • Meaningful ownership opportunities through equity • Reasonable accommodations for persons with disabilities

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