Lifecycle Marketing Manager

Job not on LinkedIn

🕒 October 6

🗽 New York – Remote

🗽 New York – Remote

💵 $121.6k - $190k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Headway

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

🛡️ Insurance

💼 Consulting

📦 Logistics

Insurance • Consulting • Logistics

Headway is a platform that connects individuals with mental health providers, helping them find the right fit according to their needs and insurance coverage. By partnering with numerous insurance providers, Headway ensures that users can access mental health care affordably. It offers both in-person and virtual care options, and manages the payment and billing processes for a hassle-free experience. The platform's aim is to simplify the search and access to therapy and psychiatric support for users, allowing them to focus on their mental health without the administrative burdens.

📋 Description

• Define how Headway engages active providers across their lifecycle journey • Identify moments, behaviors, and opportunities where lifecycle marketing can make the biggest difference • Build programs moving providers from activation through product adoption and long-term engagement • Own segmentation, trigger logic, sequencing, testing, and deployment across email and in-product channels • Build and launch journeys using Iterable and Intercom • Develop experiments across audience, message, channel, and timing • Define success metrics before launch and apply learnings to improve future programs • Partner with Product, Product Marketing, Customer Success, and Creative • Connect lifecycle programs to product priorities and create a consistent provider experience across channels • Own lifecycle performance measurement linked to activation, feature adoption, engagement, and retention • Use performance insights to prioritize future investment

🎯 Requirements

• At least 5+ years working in a marketplace, subscription, or product-led environment • Experience building lifecycle programs that changed customer behavior • Ability to own customer journeys and explain the behavior targeted, the work built, and the business outcome • Ability to develop a six-month roadmap and independently build journeys in Iterable or a similar platform • Experience forming hypotheses, defining success before launch, analyzing results, and iterating programs • Experience using behavioral data for segmentation and triggered experiences • Experience working closely with Product teams to identify adoption moments • Experience connecting in-product and out-of-product experiences • Experience with Iterable and Intercom • Must be authorized to work in the United States • Must not require visa sponsorship for employment visa status

🏖️ Benefits

• Equity compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-home stipend • Therapy reimbursement • 16-week parental leave for eligible employees • Carrot Fertility reimbursement and membership • 13 paid holidays + company holiday break • Flexible PTO • EAP • Training and professional development • Robust health and wellness benefits • Meaningful ownership opportunities through equity

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