Senior Digital Marketing Channel Manager, SEO, AEO

Job not on LinkedIn

🔥 18 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $144k - $225k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 4%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Headway

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

🛡️ Insurance

💼 Consulting

📦 Logistics

Insurance • Consulting • Logistics

Headway is a platform that connects individuals with mental health providers, helping them find the right fit according to their needs and insurance coverage. By partnering with numerous insurance providers, Headway ensures that users can access mental health care affordably. It offers both in-person and virtual care options, and manages the payment and billing processes for a hassle-free experience. The platform's aim is to simplify the search and access to therapy and psychiatric support for users, allowing them to focus on their mental health without the administrative burdens.

📋 Description

• Own Headway's SEO and AEO strategy and roadmap for patient acquisition • Size opportunities, execute initiatives, and measure results • Make Headway the brand recommended and cited by ChatGPT, Gemini, Perplexity, and Google AI Overviews for therapy-related questions • Build tracking to measure AI assistant recommendations and citations • Build and scale long-tail and programmatic content that ranks, converts, and is clinically accurate • Lead link building, digital PR, and partnerships to grow authority and third-party mentions • Partner with the Growth PM and engineering on site architecture, internal linking, structured data, indexation, page experience, and AI-crawler access • Design and run AI workflows and agents for research, content production, outreach, and monitoring • Run experiments, report channel performance, and share learnings with the broader growth team

🎯 Requirements

• 8+ years of SEO experience with a record of growing organic acquisition • Recent, hands-on wins in AEO • Ability to explain how AEO differs from SEO and develop strategies for AI search • Hands-on individual contributor and channel-owner orientation • Experience building AI processes or agents and demonstrating results • Strong link-building and long-tail content experience • Technical ability to diagnose site issues and set strategy with product and engineering • Bonus: experience in digital health, telehealth, or another YMYL category • Authorization to work in the United States for any employer is requested in the application • Must provide a current working location

🏖️ Benefits

• Medical, dental, and vision insurance • HSA/FSA • 401(k), including match for 2027 • Carrot Fertility reimbursement • Paid parental, medical, and caregiver leave • Equity • Health and wellness benefits • Retirement savings • Meaningful ownership opportunities through equity • Reasonable accommodations for persons with disabilities

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