Manager, CRM – Digital Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $94.1k - $129.4k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Shiseido

WebsiteLinkedInAll Job Openings

10,000+ employees

🏭 Manufacturing

📣 Marketing

🍽️ Food & Beverage

Manufacturing • Marketing • Food & Beverage

Shiseido is a global leader in beauty and cosmetics, known for its high-quality skincare, makeup, and fragrance products. With a rich heritage and commitment to innovation, Shiseido combines traditional Japanese artistry with modern science to enhance beauty and promote well-being. The brand is dedicated to providing luxurious experiences and has a wide range of products catering to different skin types and preferences.

📋 Description

• Oversee CRM and digital marketing execution and analytics of CRM campaigns to drive acquisition, engagement, retention and revenue growth for Shiseido, NARS Cosmetics and Clé de Peau Beauté • Own the omnichannel CRM calendar and campaign execution across email, SMS, direct mail, personalization, lifecycle marketing, and retailer CRM • Plan content, brief creative, perform QA, and deliver campaigns on time to ensure a seamless customer experience • Develop customer segmentation, audience targeting, testing, and personalization strategies using Customer Data Platform and data insights • Activate customer data and CRM campaigns across key retailer channels including Amazon, Sephora, and Macy’s • Serve as primary contact for email marketing operations and partner with an external agency • Amplify SMS channel growth through targeted campaigns, testing, and performance optimization • Manage affiliate and creator programs with agency partners • Partner with an external media agency to activate and optimize lower-funnel paid Search and Social strategies • Expand the contactable customer base through data capture strategies • Prepare and analyze CRM and KPI reporting, identifying trends and opportunities • Assist with CRM budget monthly P&L accountability for CRM tools and campaign spend • Partner cross-functionally to drive CRM alignment, prioritization, and execution of customer growth initiatives • Lead, coach, and develop 1 direct report • Perform other duties and strategic initiatives as assigned

🎯 Requirements

• 3-5 years of experience in CRM, lifecycle marketing, digital marketing, or customer engagement, preferably within beauty, retail, or consumer products • Bachelor’s degree in Marketing, Business or related field • Experience with CRM technologies, including ESPs, CDPs, marketing automation, and analytics platforms • Strong analytical skills, including budget management, forecasting, and KPI reporting • Solid cross-functional collaboration skills • Strong pulse on industry trends, competitive landscape, and innovation

🏖️ Benefits

• Medical, Dental, & Vision Insurance • Life and Disability Insurance • Paid Time Off • Paid Volunteer Days • Paid Company Holidays • Paid Parental Leave • 401K with 6% Company Match • Talent Development & Learning Programs • Internal & International Mobility • Product Discounts & Annual Gratis • Employee Led Affinity Groups • Tuition Reimbursement • Bonus program with the ability to overachieve • Comprehensive benefits program

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