SEM Strategist

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🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $38.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

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Hearst Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

⚕️ Healthcare Insurance

☁️ SaaS

Healthcare • Healthcare Insurance • SaaS

Hearst Health is a division of Hearst Communications that focuses on guiding important care moments in healthcare by delivering vital information to all those involved in a person's health journey. It provides evidence-based clinical guidelines and healthcare workforce management solutions through its various subsidiaries including FDB (First Databank), Zynx Health, MCG, Homecare Homebase, MHK, and QGenda. Hearst Health aims to improve care quality and efficiency by using scalable technology to deliver clinical decision support and workforce management solutions, impacting the majority of people in the U. S. Its mission is supported by prominent leaders in the healthcare and technology sectors at Hearst Health.

📋 Description

• Provide strategic SEM services for clients • Research, identify, and implement emerging SEM trends and tactics • Manage clients’ day-to-day SEM strategy • Create and launch paid search campaigns • Develop targeted keyword lists and ad copy • Conduct bid management, campaign optimization, keyword research, and competitive analysis • Analyze landing page effectiveness and campaign performance indicators • Perform quality assurance before campaign launches • Prepare reports and provide monthly client performance updates • Communicate with clients about campaign metrics and trends via conference calls • Manage campaign budgets to achieve target CPLs • Implement lead tracking systems • Recommend methods to increase website traffic

🎯 Requirements

• A BA/BS Degree is preferred • Internships or entry experience in marketing or similar fields • Strong verbal and written communication skills • Detailed work ethic and high motivation • Ability to communicate effectively with diverse customers and employees • Solid time management and organizational skills • Ability to manage multiple simultaneous projects and resources • Ability to manage several advanced SEM campaigns • Confidence, accountability, and an action-oriented attitude

🏖️ Benefits

• Full Benefits • Generous PTO