Strategist, Strategic, Creative

🔥 0 minutes ago

🏖️ New Jersey, Pennsylvania – Remote

🏖️ New Jersey – Remote 🔔 Pennsylvania – Remote

💵 $80k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

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Kyra

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🤝 B2B

🛍️ eCommerce

📣 Marketing

💰 $15M Series A on 2022-10

B2B • eCommerce • Marketing

Kyra is an AI-powered influencer marketing agency that delivers end-to-end campaigns, combining creator expertise with advanced data analytics to ensure precision and impactful results for brands. By replacing traditional guesswork, Kyra's proprietary technology enables brands to scale influencer programs effectively and adapt to cultural trends, all while providing actionable insights through data-driven reporting. Their approach focuses on agility, seamless collaboration, and navigating complex marketing challenges to guarantee success for their partners.

📋 Description

• Lead end-to-end platform-native campaign strategy development from pitch through post-campaign • Develop audience profiles, creator casting logic, content formats, messaging, and performance KPIs • Collaborate with Client Solutions, Campaign Management, Paid Media, and Business Development • Write strategic briefs and decks for clients and creators • Define and refine measurement frameworks using CPV, ER, and platform-specific KPIs • Use first-party, platform, and audience data for targeting, creative direction, and optimization • Conduct cultural listening, market research, and beauty-category platform trend tracking • Translate emerging insights into campaign ideas and brand opportunities • Contribute trend insights and points of view to new-business decks, pitches, and proposals • Present strategic recommendations on client calls and explain campaign decisions • Respond to briefs and evolve campaign strategy based on client feedback • Serve as strategic lead across the client portfolio and build value-focused client relationships

🎯 Requirements

• 4–6 years of experience in strategy, planning, insights, or branded content, ideally in a creator, beauty, or social-first brand • Experience implementing or using AI tools in workflows • Deep knowledge of platform behaviors, content formats, and the creator economy across TikTok, Instagram, and YouTube • Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior • Ability to translate brand identities into authentic, scroll-stopping creator content • Comfort working with performance metrics, audience data, and platform insights • Ability to structure frameworks, make data actionable, and present performance narratives clearly • Exceptional brief-writing, storytelling, and presentation skills • Strong client presence and ability to articulate ideas confidently and drive strategy forward • Passion for beauty, social culture, and creator content • Experience engaging macro to micro creators and understanding creator verticals • Location in the United States, including the stated US East Coast focus and listed secondary locations

🏖️ Benefits

• Remote-first work arrangement with flexibility to work from wherever you do your best work • 25 days PTO plus bank holidays • 4 company-wide days off (Kyra Days) • 3 wellness days • Paid sick leave each year • Annual Learning & Development budget • Annual bonus scheme • Healthcare coverage for US-based team members