Senior Manager, Membership Engagement, Retention

🕒 April 16

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Hearst Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚕️ Healthcare Insurance

☁️ SaaS

🏢 Enterprise

Healthcare Insurance • SaaS • Enterprise

Hearst Health is a division of Hearst Communications that focuses on guiding important care moments in healthcare by delivering vital information to all those involved in a person's health journey. It provides evidence-based clinical guidelines and healthcare workforce management solutions through its various subsidiaries including FDB (First Databank), Zynx Health, MCG, Homecare Homebase, MHK, and QGenda. Hearst Health aims to improve care quality and efficiency by using scalable technology to deliver clinical decision support and workforce management solutions, impacting the majority of people in the U. S. Its mission is supported by prominent leaders in the healthcare and technology sectors at Hearst Health.

📋 Description

• Lead and evolve membership engagement and retention strategies across multiple brands, with clear goals and performance tracking • Analyze member behavior, engagement trends, and churn drivers; translate insights into prioritized actions and experiments • Partner with Membership Operations to improve the end-to-end member experience and operationalize key initiatives • Collaborate with Marketing to design and optimize scalable lifecycle campaigns, including onboarding, renewal, winback, and reactivation • Build and manage a robust testing roadmap (A/B and multivariate), measure impact, and scale successful strategies • Identify and pilot new communication channels and tactics (e.g., SMS, push notifications) to increase engagement • Work cross-functionally with Editorial, Product, and other teams to ensure seamless execution of membership initiatives • Support the development and rollout of new membership offerings, clearly communicating value to both new and existing members

🎯 Requirements

• 5+ years of experience in B2C subscription or membership businesses, with a focus on engagement, retention, and/or lifecycle marketing • Proven track record of improving retention and reducing churn across customer segments or brands • Strong analytical skills with experience using performance data and BI tools (e.g., Google Analytics, Looker, or similar) • Highly organized and proactive, with the ability to manage multiple projects and deadlines simultaneously • Excellent communication and stakeholder management skills, with the ability to influence cross-functional partners • Comfortable working in a fast-paced, collaborative environment • Experience in media, digital, or consumer products is preferred • This is a hybrid role based in New York City with an in-office requirement of 4 days per week

🏖️ Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries. • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events. • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities. • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered. • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1. • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.