Donor Lifecycle Engagement Strategist

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $78k - $88k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👻 Ghost score 0%

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Heifer International

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1944

🍽️ Food & Beverage

💼 Consulting

✈️ Travel

Food & Beverage • Consulting • Travel

Heifer International is a global nonprofit organization focused on ending hunger and poverty while caring for the Earth. Founded in 1944, Heifer International provides resources and training to smallholder farmers, particularly women, helping them improve food security and income through sustainable agriculture. The organization operates in 19 countries and has assisted over 52. 6 million households. Heifer International facilitates community mobilization, market connections, and impact investing, while encouraging innovation and economic development. The organization also offers various ways to get involved, including donations, volunteering, and educational programs.

📋 Description

• Translate audience, donor experience, and creative strategies into measurable donor journeys • Develop journey maps, communication plans, business requirements, audience rules, triggers, cadence, and decision logic • Build, configure, schedule, and maintain multi-step email journeys and automations • Create audience selections and personalization requirements with cross-functional partners • Conduct end-to-end quality assurance for audience counts, exclusions, consent, personalization, links, tracking, rendering, accessibility, approvals, and launch readiness • Monitor active journeys and resolve or escalate data, platform, timing, content, and delivery issues • Maintain journey maps, configuration records, calendars, and operating documentation • Coordinate people, content, channels, and dependencies for consistent donor experiences • Create and manage project plans, production schedules, review cycles, decision points, and launch checklists • Support qualification and handoff of prospects into Philanthropy portfolio management • Coordinate automated, direct mail, website, media, and personal touch-points across Marketing and fundraising teams • Translate creative direction into production requirements, channel specifications, timelines, and approval processes • Coordinate Creative Services or external agencies and ensure assets are implementation-ready • Prepare donor context, coordinate next steps, document disposition, and track follow-up • Identify dependencies and risks, facilitate working sessions, document decisions, and communicate changes • Track journey participation, email engagement, donor response, conversion, retention, revenue, and handoff activity • Develop testing plans for content, cadence, channel mix, personalization, and behavioral triggers • Analyze results and donor feedback and recommend improvements to creative strategy, journey design, audience rules, and processes • Maintain shared records of tests, findings, decisions, and changes • Translate engagement needs into requirements for CRM, Marketing Cloud, reporting, and related tools • Reinforce standards for privacy, consent, security, accessibility, brand consistency, deliverability, and responsible donor-data use • Support vendor and agency coordination, including timelines, deliverables, quality review, and budget tracking • Provide status updates, performance summaries, and recommendations • May perform other job-related duties as assigned

🎯 Requirements

• Bachelor's degree in marketing, communications, business, fundraising, or a related field, or equivalent professional experience • Five or more years of progressively responsible experience in email marketing, marketing automation, donor or customer journeys, digital engagement, fundraising, or related work • Demonstrated experience building and managing multi-step automated journeys in Salesforce Marketing Cloud or a comparable platform • Minimum of 2–3 years of experience with email production, audience segmentation, personalization, testing, quality assurance, and performance reporting • Experience managing cross-functional projects with multiple owners, dependencies, deadlines, and approval steps • Ability to translate strategy and audience insights into requirements, workflows, communication plans, and measurable actions • Strong written and verbal communication skills • Experience with Salesforce Marketing Cloud Journey Builder, Email Studio, Automation Studio, Klaviyo, and CRMs preferred • Experience with nonprofit fundraising, donor stewardship, donor lifecycle, or relationship-based fundraising preferred • Experience coordinating email with direct mail, website, SMS, paid media, events, or personal outreach preferred • Working knowledge of HTML and CSS for email, email deliverability, accessibility, and data privacy requirements preferred • Experience partnering with writers, designers, creative teams, agencies, analysts, and technical teams preferred • Ability to handle multiple tasks and deadlines and manage a heavy workload • Ability to work at a computer for extended periods

🏖️ Benefits

• Health and wellness benefits including Flexible Spending Account and/or Health Saving Account • Employee assistance program • 403(b) retirement plan with employer matching and discretionary contribution • 22 vacation days • 12 statutory and discretionary holidays • 10 sick days per year • Employer-paid life insurance and accidental death & dismemberment (AD&D) • Professional development opportunities • Annual merit increase opportunities • Optional critical illness insurance • Legal assistance plan • Pet protection • Ability to travel as needed for the role