Director, Content & Product Marketing

Job not on LinkedIn

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $175k - $205k / year

⏰ Full Time

🔴 Lead

👨🏼‍💻 Content Manager

🦅 H1B Visa Sponsor

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👻 Ghost score 0%

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Helium 10

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🛍️ eCommerce

☁️ SaaS

📣 Marketing

eCommerce • SaaS • Marketing

Helium 10 is an all-in-one software platform designed to help Amazon and Walmart sellers optimize their e-commerce businesses. It provides a suite of over 30 tools to enhance product research, keyword discovery, listing optimization, and advertising strategies. Helium 10 enables sellers to make data-driven decisions, automate time-consuming tasks, manage inventory, and maximize profits. The platform is suitable for both new sellers and established businesses, offering insights and analytics to ensure a profitable e-commerce venture.

📋 Description

• Define and maintain positioning and messaging architecture across products, personas, and segments • Develop product positioning documents, value propositions, and buyer personas • Advise Product leadership on roadmap discussions using market insight, customer evidence, competitive intelligence, quantitative analysis, and customer feedback • Lead integrated go-to-market strategies for launches, feature releases, and category expansions • Own content strategy across web, blog, and social for Amazon, Walmart, TikTok, and DTC seller personas • Oversee SEO, AEO, and GEO roadmap, topics, formats, and distribution • Set editorial standards and brand voice while creating high-impact thought leadership, launch content, and long-form content • Define success metrics and report on PMM projects, GTM releases, and strategic initiatives using Amplitude, Tableau, and SQL • Collaborate with growth and brand marketing teams on multi-channel campaigns and optimize campaign performance • Conduct market research and analyze customer needs, competitor positioning, and industry trends • Build, mentor, and scale Product Marketing and Content Marketing teams • Report to the VP of Product Growth Strategy and Operations and manage a team of five

🎯 Requirements

• 10+ years of experience across product marketing and content marketing, including leadership experience in a SaaS or technology company • Proven track record of owning product positioning, messaging, and GTM strategy at scale • Strong understanding of product-led growth, content marketing, and marketplace ecosystems (Amazon experience strongly preferred) • Experience building or scaling a content engine, with hands-on SEO expertise and working knowledge of AEO/GEO practices • Strong writing, editorial, and storytelling craft — comfortable operating strategically and hands-on • Demonstrated ability to influence senior stakeholders and drive alignment across product, marketing, and customer success teams • Exceptional strategic thinking paired with operational execution and analytical rigor • Experience managing teams and building repeatable processes in fast-paced environments

🏖️ Benefits

• Flexible Paid Time Off • Paid Holidays and Floating Holidays • Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance • 401k with Employer Match • Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization • Paid Parental Leave • Company-subsidized membership to Wellhub and Peloton • Fertility and family-building information platform through Carrot • Additional annual bonus compensation through one of Pacvue’s highly attractive incentive plans