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Digital Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

🐊 Florida – Remote

infoinfo

⏰ Full Time

🟢 Junior

🌐 Digital Marketing

Where this job comes from

Posted on Hilton Grand Vacations's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

Logo of Hilton Grand Vacations

Hilton Grand Vacations

10,000+ employees

Founded 1992

💼 Consulting

📣 Marketing

✈️ Travel

💰 Post-IPO Debt on 2024-11

Consulting • Marketing • Travel

Hilton Grand Vacations is dedicated to delivering exceptional vacation experiences to guests around the world. With a focus on creating unforgettable moments, Hilton Grand Vacations offers access to beautiful vacation locations, allowing guests to reconnect with loved ones while enjoying their travels. The company emphasizes a vibrant work environment and is committed to professional development through internships and various career opportunities in hospitality and guest services.

📋 Description

• Support the planning and execution of integrated marketing campaigns across email, mobile, web, SMS and related customer touchpoints • Translate campaign strategy and stakeholder input into actionable project requests for creative, development, data, deployment and quality assurance teams • Create and maintain Workfront requests documenting objectives, deliverables, business requirements, dependencies, timelines and approvals • Review and annotate Figma files and creative proofs • Document guidance for creative and development teams, including deliverables, variations, functionality and implementation considerations • Apply email and SMS personalization, dynamic content and audience-based content knowledge to creative and technical requirements • Coordinate versioning, proofing and testing requirements across Workfront, Figma and related campaign tools • Perform detailed quality assurance of digital marketing deliverables before launch • Develop working knowledge of customer journeys, audience strategies, campaign objectives, content standards and business rules • Manage multiple concurrent campaigns from intake through development, testing, launch and closure • Collaborate with campaign managers, strategists, creative partners, developers, data teams and operational stakeholders • Maintain campaign documentation, project trackers, creative libraries and other internal resources • Participate in knowledge sharing, process documentation and continuous-improvement efforts • Use Workfront, Figma, Airtable and Microsoft Office applications • Assist with day-to-day administrative tasks and other duties as assigned

🎯 Requirements

• 1-3 years of relevant experience in digital marketing, campaign operations, project coordination or a related field • Demonstrated ability to create and review detailed project requirements, manage concurrent deadlines and support quality assurance • Working proficiency in Workfront and Figma, including project documentation, creative review and annotation • Strong working knowledge of email HTML and the ability to review email code, structure and rendering considerations • Experience supporting email and SMS personalization and dynamic content requirements • Strong written communication, organization, attention to detail, analytical reasoning and problem-solving skills • BA/BS/Bachelor's Degree or equivalent relevant experience • Position may be based in states in which Hilton Grand Vacations can legally employ • Preferred: Experience supporting email, landing page, SMS or multi-channel campaign execution • Preferred: Knowledge of digital campaign workflows, audience segmentation, personalization, dynamic content, testing and quality assurance • Preferred: Experience with Salesforce Marketing Cloud, Airtable, campaign documentation and workflow improvement • Preferred: Familiarity with responsive email development, personalization scripting or template-based content configuration • Preferred: Marketing background in travel, hospitality, customer lifecycle marketing or a related field

🏖️ Benefits

• Recognition Programs and Rewards • Excellent health care options, including medical, dental, and vision • Go Hilton: Travel Discounts Program Hilton hotel rates worldwide • Perks at work: Employee Pricing platform • Employee Assistance Program that supports your physical and mental well-being • Paid Vacation Time and Paid Sick Days • 401(k) program with company match • Tuition reimbursement programs • Numerous learning and advancement opportunities • Day One medical, dental and vision insurance • Paid Time Off (PTO) program • Extraordinary travel benefits • Work-from-home option in eligible states

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