Digital Marketing Specialist

🔥 14 hours ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $75k - $85k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

👻 Ghost score 0%

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GovCIO

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Founded 2010

💼 Consulting

🏛️ Government

🔒 Cybersecurity

Consulting • Government • Cybersecurity

GovCIO is a technology company that specializes in providing digital solutions and IT services to government agencies. Their focus is on transforming public sector operations through innovative technology, thereby enhancing the efficiency and effectiveness of government services.

📋 Description

• Grow the engaged audience and CRM database through organic and paid channels • Support growth of event registrations and in-person attendees through digital marketing channels, including tracking and reporting on attendance and engagement • Manage frequency and distribution of digital marketing campaigns • Segment audiences based on behaviors and firmographic data • Measure campaign performance and analyze results to optimize and convert leads into loyal customers, audience members and event attendees • Craft and test web, ad and email copy, subject lines and CTAs • Maintain the HubSpot database, including contact management, validation, lists and workflows • Identify opportunities to improve and support the organization's use of HubSpot • Update and optimize website content using SEO best practices • Collaborate with internal stakeholders and external vendors to ensure consistent messaging and alignment across marketing initiatives • Report to the Digital Marketing Director

🎯 Requirements

• Bachelor's with 2-5 years (or commensurate experience) • Experience in digital advertising, web analytics, email marketing and SEO including data analysis and reporting • Experience with writing copy for web, email and/or digital ads • Experience with event marketing and attendee communications • Strong attention to detail and organizational skills • HubSpot CRM or other CRM experience (preferred) • Experience with digital marketing tools: Google Ads, Google Ad Manager, SEMrush (preferred) • Experience in federal government, IT, media or related industry is a plus

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