Regional Sales Manager

🔥 19 hours ago

🌽 Illinois, Iowa, +1 more states – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

🤑 Sales

👻 Ghost score 12%

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Logo of High Liner Foods

High Liner Foods

1001 - 5000 employees

Founded 1899

🍽️ Food & Beverage

🏭 Manufacturing

🛒 Retail

Food & Beverage • Manufacturing • Retail

High Liner Foods is a leading North American processor and marketer of value-added frozen seafood. The company offers retail branded products under the High Liner, Fisher Boy, Mirabel, and Sea Cuisine labels, which are available in grocery and club stores across the United States and Canada. Furthermore, High Liner Foods supplies branded products to restaurants and institutions, and is a significant provider of private-label frozen seafood products to food retailers and distributors. Committed to innovation and sustainability, High Liner Foods aims to reshape perceptions of seafood while maintaining a focus on employee experience and customer satisfaction.

📋 Description

• Manage the food service business covering Illinois, Wisconsin, and Iowa markets • Grow food service sales within foodservice distribution houses and regional operators, including multi-unit chains and large independent operator accounts • Manage broker and distributor relationships • Manage regional operator accounts • Develop new business and business plans • Work closely with Marketing, Culinary, Procurement, Customer Service, Sales Planning, QA, and external customer stakeholders to deliver profitable growth • Achieve sales budgets by selling foodservice commodities and value-added seafood products to broadline distribution and operators • Develop in-depth knowledge of key customers, competitors, and brokers in the region • Attend food shows and conduct broker training, product cuttings, and business reviews • Manage and negotiate pricing and trade spend with customers • Complete weekly CRM and Trade Management reporting • Collaborate with cross-functional teams, brokers, and stakeholders to meet customer needs • Provide market and competitive intelligence from the field • Communicate sales forecasts • Track and manage all sales-related expenses

🎯 Requirements

• Bachelor’s degree required • 5–10 years of foodservice sales, broker network, distribution sales, or chef experience; seafood experience preferred • Strong understanding of foodservice sales principles, methods, practices, and techniques • Strategic, analytical, and independent decision-maker able to execute tactical plans • Self-motivated, highly organized, and driven, with excellent follow-up skills • Proven ability to win new business, build customer pipelines, and maintain strong internal and external relationships • Strong forecasting and demand planning skills • Proficient in Microsoft Office, CRM systems, Power BI, Technomic, and Datassential • Able to travel up to 50% during peak Lenten season

🏖️ Benefits

• Heath, dental & vision coverage • Pay for performance incentives • Employee & Family assistance programs • Wellness Programs • Retirement Planning • Supplemental Parental Leaves • Disability Support • Family friendly Flex policies & Summer hours • Volunteer hours • Learning and mentorship opportunities • Safety focused work environment • Flexible work • Culture of diversity, innovation, and sustainability

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