Product Marketing Manager, New Verticals

🕒 September 28

🏢🏡 San Francisco – Hybrid

💵 $136k - $204k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Hinge Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

🏥 Healthcare

💼 Consulting

🧘 Wellness

💰 $400M Series E - Hinge Health on 2021-10

Healthcare • Consulting • Wellness

Hinge Health is a digital health company that provides virtual musculoskeletal (MSK) care, including guided physical therapy, pelvic floor therapy, and a dedicated care team (physical therapists, health coaches, orthopedic specialists) supported by AI-driven tools and 3D motion tracking. It offers an app-based care experience and an FDA-cleared wearable (Enso) for drug-free pain relief, serving both individual patients and enterprise clients such as employers and health plans with value-based contracting and ROI-focused programs.

📋 Description

• Lead product marketing for new expansions • Partner with Health Services to support health-plan approvals • Partner with Client Success to help clients understand and adopt new offerings • Own go-to-market strategy and execution • Develop positioning and launch plans • Build slides and write messaging • Lead live enablement sessions • Create and improve FAQs and objection-handling resources • Prioritize approval needs with Health Services and deliver assets to support decisions • Drive client readiness and adoption through launch communications, practical resources, and live enablement • Establish adoption measures with Client Success • Use client feedback, recurring objections, and performance data to improve messaging and launch execution • Support health-plan approvals and expand new-vertical availability across the book of business • Track client adoption against agreed goals separately from health-plan approval coverage • Align positioning, audiences, launch milestones, partner readiness, and measurement with the product roadmap • Keep cross-functional partners and leadership informed about progress, risks, tradeoffs, and needed decisions

🎯 Requirements

• Experience independently owning product positioning, go-to-market launches, or product-adoption initiatives with measurable outcomes • Ability to create clear messaging and presentation materials and deliver live enablement for business or client-facing teams • Experience leading cross-functional work from planning through execution • Ability to influence partners without direct authority • Experience improving work through feedback • Preferred: Product marketing experience in healthcare, digital health, or another complex, evidence-based category • Preferred: Experience working with benefit managers, health plans, or healthcare services teams • Preferred: Experience enabling sales, client success, or partnership teams to drive adoption • Preferred: Experience translating clinical or technical information into differentiated, business-relevant positioning • Preferred: Experience measuring adoption and using customer feedback to improve go-to-market execution • Willingness to work from the San Francisco office 3 days a week for the full 8 hours of a typical business day • Must be located in or willing to relocate to the SF Bay Area • Must be legally authorized to work in the United States

🏖️ Benefits

• Comprehensive medical, dental, and vision coverage • Gender-affirming care support • Family and fertility planning tools • Travel reimbursements if healthcare isn’t available where you live • Traditional or Roth 401k retirement plan options • 2% company 401k match • Learning and development stipend • Discounted company stock through ESPP • Dog-friendly workplace program